Topic
Tag: Influencer Marketing
106 stories
83% of B2B marketers are now running influencer programs
B2B creators are turning expertise into paid partnerships as 83% of marketers pursue influencer programs, with entertaining creators gaining ground.
94% of Indian Marketers Plan Higher Live-Event Spend
Nielsen's 2026 survey shows India leads six markets in live-events and sponsorship spending intent, but holistic ROI measurement trails at 42%.
Instagram’s 2026 Ring Awards Name 25 Global Creators
Instagram names 25 global creators in its second Ring Awards, from Erling Haaland to Subway Takes' Kareem Rahma and Indian model Bhavitha Mandave.
Singapore Tourism’s Four-Family Series Hits JioHotstar
Singapore Tourism Board's four-family travel series streams on JioHotstar from 31 October, with Cleartrip packages inspired by the show.
Jockey India’s Feels Like Me Campaign Sells Fit for the Day
Jockey India's new women's innerwear push links bras and styles to daily moments such as work, travel, social plans and downtime.
i-choose Frames Ovulation Kit as 5-Day Pre-pregnancy Test
i-choose and McCann India's new films with Shriya Pilgaonkar reframe ovulation testing as a smarter, science-backed step for couples trying to conceive.
Halloween 2026: 500+ creators turned horror into brand play
From Flipkart Minutes' order-tracking horror series to Candyman's desi ghosts, 2026 Halloween campaigns used culture, data and creators to engage India.
Continuum Media brings AI influencer platform Raise to India
Dubai-headquartered Continuum Media is expanding its AI-powered influencer platform Raise in India under Joy Shrivastava's leadership.
Sound Simplify casts Orry in Hugel’s six-city India tour film
Sound Simplify casts Orry as Hugel’s assistant in a deadpan campaign film promoting his six-city, ten-day India tour, closing on MAKE THE GIRLS DANCE.
Why Brands Get the Ick: Anthony Po on Authenticity
Anthony Po and Lauren Probyn Aouad explain why copying viral formats backfires, and how marketers can earn attention before pushing brand messages.
How K-Beauty Rewired Beauty Marketing Around Skincare
Korean beauty's biggest export is not a toner but a marketing outlook: skincare as self-care. That shift is rewriting how beauty brands pitch.
Zomato’s WOW Diwali ad turns Saif Ali Khan into hamper critic
Zomato launches a digital-first Diwali film with Saif Ali Khan deadpanning 'WOW' at tired festive gifts until a food-led hamper arrives.