Topic
Tag: Influencer Marketing
18 stories
Mercedes-Benz Takes 140 Years. 140 Places. Journey Across India
Mercedes-Benz brings its global 140 Years. 140 Places. expedition to India with BBDO India, sending three S-Class cars across diverse routes.
Noise raises $5.5M to turn everyday people into paid creators
Noise's new funding and pay-per-view model aim to let brands run creator campaigns across thousands of everyday users at lower cost.
Monoculture Is Dead: Winning in a Niche Polyculture
Gold House's Bing Chen argues brands should trade mass reach for deeper ties with niche communities—and gives a four-part superfan playbook.
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
IAB Creatorfronts: CFO Buy-In Needs Better Creator Infrastructure
At the first IAB Creatorfronts, platforms and brands admitted that inconsistent measurement, view definitions, and pricing keep CFOs from scaling creator budgets.
Unilever CEO: India Is FMCG’s Biggest Growth Opportunity
Fernando Fernandez says India offers FMCG’s only large exponential growth potential, backed by a 19,000-ZIP-code influencer map and focused M&A.
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.
Ganesh Chaturthi 2026: Brands Tap Tradition, Tech and Green Ideas
From plantable Seed Ganesha idols to AI-led family moments, here is how brands are aligning with Ganesh Chaturthi rituals, sustainability and home.
US Open Creator Backlash: Etiquette Lessons for Brand Marketers
Why the USTA's expanded creator program sparked fan anger—and what marketing teams can learn about briefing, fit, and keeping the game the hero.
Complan Taps Vaibhav Sooryavanshi as India ka Complan Boy
Zydus Wellness gives its legacy Complan Boy property a real-world refresh with 15-year-old cricketer Vaibhav Sooryavanshi as the face of the new campaign.
Complan Picks Vaibhav Sooryavanshi as India ka Complan Boy
Zydus Wellness refreshes Complan's legacy with a digital campaign built around 15-year-old cricketer Vaibhav Sooryavanshi and Thoda Plan, Thoda Complan.