Topic
Tag: Influencer Marketing
106 stories
Rural Gen Z is 33% of mobile users—and buying online
WPP Media and Kantar's Rural Barometer 2026 shows rural Gen Z buying online ahead of the rural average, pushing a Bharat-first advertising shift.
Cheil India Names Geetika Chadha to Lead Samsung Social
Cheil India appoints former Reckitt digital creative lead Geetika Chadha to run social and influencer marketing for Samsung, signalling a creator-led shift.
Cheil India names Geetika Chadha to steer Samsung social
Cheil India appoints Geetika Chadha as AVP-Social & Influencer Marketing for Samsung, adding brand-side and agency experience to the creator push.
Jio Story: Saver, Binger, Creator, Kirana, Dadi
From the data saver to Dadi's first video call, five everyday lives show how India's connectivity question shifted from cost to use.
Cheil India names Geetika Chadha to lead Samsung social
Cheil India has appointed Geetika Chadha as AVP, Social & Influencer Marketing for its Samsung business, with a clear commerce-led creator mandate.
Pranjal Satav moves from Zomato to Blinkit growth role
Pranjal Satav joins Blinkit as Growth & Marketing Manager from Zomato, bringing city-level campaigns, creators and in-app work.
PUMA India names Deven Deshpande sports marketing lead
PUMA India has moved Deven Deshpande from social and influencer marketing to lead sports marketing. A look at his commerce-heavy CV and why it…
India’s influencer economy splits as exclusivity turns tiered
Nano and micro creators are juggling rival brands, while celebrities lock in exclusive deals. Here is what the split means for marketers.
Gowardhan turns Saif Ali Khan’s KBC ghee joke into a brand film
Gowardhan turns Saif Ali Khan's long-running KBC ghee joke into an Instagram Live brand film, closing the loop on a viral fan moment.
Chhattisgarh creator drive hits 12 million views
The state let 11 creators roam 1,000+ km without a script and earned 12 million views, 10% engagement and 80% positive sentiment.
PUMA India Promotes Deven Deshpande to Sports Marketing Lead
PUMA India elevates its social and influencer marketing lead to head sports marketing, signalling a tighter link between sport, social and brand.
Amazon creator links drove 133M product buys in 9 months
Amazon India's creator-led shopping surged as creators influenced 133 million product purchases in Jan-Sep 2026, up 145%, with 75% of creators from non-metros.