Topic
Tag: Influencer Marketing
106 stories
Deven Deshpande: PUMA intern to sports marketing lead in 7.5 yrs
PUMA India promotes Deven Deshpande, a former intern and influencer marketing lead, to head sports marketing from October 2026.
Amazon India creators influenced 133M products in 2026
Amazon India's creator base crossed two lakh, with 75% outside metros, and 28 million shoppers bought through creator links Jan-Sep 2026, up 92%.
P&G India showcases launches as 50% men flag fading sprays
P&G India’s Mumbai creator event launched Old Spice stick, Head & Shoulders, Vicks, Whisper and Ariel products with science-led proof.
9 Navratri days, one Diwali spot: festive decks still fail
Nine days of Navratri open multiple content windows; brands that brief regional creators late end up with dubbed ads. Here's how to plan before…
SRK tops TV ad visibility at 26 hours a day; Dhoni next at 22
TAM AdEx's Jan-Sep 2026 report shows Shah Rukh Khan led TV ad visibility at 26 hours daily, while Akshay Kumar topped brand endorsements with…
Publicis Groupe names Marcel CEO, CSO for AI expansion
Scott Hagedorn and Sam Levine Archer take new roles as Publicis Groupe expands Marcel's agentic platform into influencer, sports and AEO.
56% of shoppers want creator input in AI recommendations
IAB research shows 56% of shoppers want creator perspectives in AI product recommendations. Here's how brands, platforms and creators should respond.
Macros asks men to start their Diwali glow-up 30 days early
Men’s skin fitness brand Macros launches its first Diwali digital campaign, asking men to start a two-step routine 30 days before the festival rush.
ICC Pitch Aims to Grow Cricket’s 15% Female Web Audience
ICC opens agency pitches for the inaugural Women’s Champions Trophy 2027, seeking integrated marketing and PR to widen female and youth audiences.
Jio’s Pop-Culture Arc: Cricket Night to Wedding Reels
From a cricket huddle around one phone to finale nights and wedding reels, India's shared data moments rewired pop culture for marketers.
Hershey’s Gen Z Ad Awareness Jumps 13 Points After KATSEYE Push
YouGov BrandIndex data shows Hershey's KATSEYE campaign lifted Gen Z ad awareness from 6% to 19% in September, a 13-point gain.
Selleys Undo Glue campaign makes removal the hero
Selleys has launched Undo Glue via Howatson+Company, an integrated campaign that dramatises clean removal and life-stage decorating across Australia.