Topic
Tag: Influencer Marketing
106 stories
Ganesh Chaturthi 2026: Brands Tap Tradition, Tech and Green Ideas
From plantable Seed Ganesha idols to AI-led family moments, here is how brands are aligning with Ganesh Chaturthi rituals, sustainability and home.
US Open Creator Backlash: Etiquette Lessons for Brand Marketers
Why the USTA's expanded creator program sparked fan anger—and what marketing teams can learn about briefing, fit, and keeping the game the hero.
Complan Taps Vaibhav Sooryavanshi as India ka Complan Boy
Zydus Wellness gives its legacy Complan Boy property a real-world refresh with 15-year-old cricketer Vaibhav Sooryavanshi as the face of the new campaign.
Complan Picks Vaibhav Sooryavanshi as India ka Complan Boy
Zydus Wellness refreshes Complan's legacy with a digital campaign built around 15-year-old cricketer Vaibhav Sooryavanshi and Thoda Plan, Thoda Complan.
Snapchat India Taps Qoruz to Power Creator Discovery
Snapchat India has partnered with creator intelligence platform Qoruz, using Public Profile APIs to bring Snapchat creator discovery into brand planning workflows.
Wondrlab Launches WondrAgents, an Agentic OS for Influencer Ads
Wondrlab has launched WondrAgents, a seven-agent AI operating system powering OPA and Opportune, promising up to 70% faster influencer campaign go-live.
Wondrlab Launches WondrAgents, An AI Agent OS For Influencers
Wondrlab has unveiled WondrAgents, a network of seven AI agents running influencer campaigns end to end across its OPA and Opportune platforms.
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.
YAAP Wins Creative and Media Mandate for Parle Candy Culture
YAAP has been named digital and media partner for Parle Candy Culture after a multi-agency pitch, covering creative, content, creators and media buying.
Opraah Promises 48-Hour Creator Payments With New OPay Push
Creator management firm Opraah has launched OPay, promising payments within 48 hours of a campaign going live for its exclusive creators. Here's why it…