Topic
Tag: Influencer Marketing
106 stories
AnyMind Group Launches AnyCreator Stream in India
AnyMind Group's new platform helps creators track live performance, manage earnings and join brand campaigns via YouTube Live.
Creators Begin Pitching AI Discoverability to Brands
Creators are moving past reach and views. Some now pitch how their content shows up in AI answers—here’s what that means for brand deals.
Boomerang Collaborations Wins VinFast India PR Mandate
Boomerang Collaborations, with Velocity Fintrust, will handle PR and media communications for VinFast India as the electric vehicle brand grows.
Coca-Cola’s $4B Agency Review: Consumption Beats Brand Love
Coca-Cola’s top marketer says the next agency must prove it can drive consumption, not just brand love. Here’s what the $4B review signals.
Mercedes-Benz Takes 140 Years. 140 Places. Journey Across India
Mercedes-Benz brings its global 140 Years. 140 Places. expedition to India with BBDO India, sending three S-Class cars across diverse routes.
Noise raises $5.5M to turn everyday people into paid creators
Noise's new funding and pay-per-view model aim to let brands run creator campaigns across thousands of everyday users at lower cost.
Monoculture Is Dead: Winning in a Niche Polyculture
Gold House's Bing Chen argues brands should trade mass reach for deeper ties with niche communities—and gives a four-part superfan playbook.
Inside Crocs’ TikTok Shop Playbook for $52 Million in Sales
Crocs turned TikTok Shop experimentation into $52.4 million in sales and a Seller of the Year win. Here’s what marketers can learn.
IAB Creatorfronts: CFO Buy-In Needs Better Creator Infrastructure
At the first IAB Creatorfronts, platforms and brands admitted that inconsistent measurement, view definitions, and pricing keep CFOs from scaling creator budgets.
Unilever CEO: India Is FMCG’s Biggest Growth Opportunity
Fernando Fernandez says India offers FMCG’s only large exponential growth potential, backed by a 19,000-ZIP-code influencer map and focused M&A.
Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
Ferrero India Sharpens Media Mix, Premium Playbook
Ferrero India is prioritising premium experiences, connected TV-led targeting and newer consumption occasions as it plans to grow faster than the category.