Topic
Tag: Influencer Marketing
106 stories
Glad U Came Named India PR Partner for World Luxury Day
Glad U Came will drive India media, social and brand activations for World Luxury Day after joining the World Luxury Chamber of Commerce as…
Prius Communications retains Delhi Times Fashion Week mandate
Prius Communications has kept the Delhi Times Fashion Week PR and digital mandate for a seventh year, reporting 30M+ impressions and ₹18.5 crore EMV.
B2B Brands Use Creator Video to Earn AI Search Trust
Creator video use by B2B companies jumped 55% in a year as marketers chase credibility with buyers who rely on AI recommendations.
Creator Deals Shift From Brand Fees to Startup Equity
Creator platforms Cherub and JERi are connecting creators to startups for advisory, angel investing and sweat equity deals as the creator economy matures.
Diwali 2026: Creator Marketing Must Shift From Size to Role
Creator budgets are bigger, but old signals still drive decisions. Praanesh Bhuvaneswar argues brands need role-led creator strategy for festive scale.
Creator Upfronts Can’t Just Copy TV’s Playbook
Arcade held Europe’s first creator upfront as firms test TV-style selling. Unlimited inventory and fragmented talent mean the model needs a rethink.
Speed of Culture: Lessons From Brandweek 2026 Marketers
At Brandweek 2026, Collectively and General Mills shared how brands can find cultural permission, avoid cringe, and take calculated risks.
SMARTIES India 2026 Shortlist Signals AI and Commerce Focus
MMA's SMARTIES India 2026 shortlist shows 28.8% more entries, with AI, personalisation and commerce effectiveness dominating the finalists.
Converse’s Global Ad Rollout Exposes Approval Breakdowns
Two Converse ads in 11 days raised racially charged concerns, showing how global-local campaign processes create brand risk—and how to fix it.
VERO MODA taps Aditi Rao Hydari for AW26 campaign
VERO MODA has named Aditi Rao Hydari the face of its Autumn/Winter 2026 campaign, spotlighting occasion-friendly womenswear and a festive retail push.
SMARTIES India 2026 shortlist: AI, commerce grow share
MMA's SMARTIES India 2026 shortlist grew 28.8% in entries, with AI-labelled and commerce-focused work taking a bigger share of finalists.
AnyMind launches AnyCreator Stream for live creators in India
AnyMind Group has brought AnyCreator Stream to India, connecting YouTube Live creators with campaign discovery, performance metrics and earnings tools.