Mumbai-based PR and influencer marketing agency Glad U Came has signed an Official PR Partnership with the World Luxury Chamber of Commerce (WLCC). The tie-up is designed to strengthen engagement between India’s luxury industry and the global luxury ecosystem, with a focal point around World Luxury Day on October 8.
WLCC leads the annual celebration to recognise the people, expertise, craftsmanship and stories behind luxury. As an official partner, Glad U Came will support World Luxury Day communications through its Indian media network, use its social channels for amplification, and explore brand activations with luxury clients around the date.
What the partnership unlocks
The arrangement works as a two-way bridge. Indian luxury brands and industry leaders gain routes into WLCC’s international network, including its official digital publication Luxury People Magazine and selected networking opportunities. In return, WLCC gets the local media relationships and communications capability needed to make the day relevant in India.
- Media outreach: World Luxury Day communications distributed across relevant Indian media.
- Social amplification: The agency will push the initiative through its social channels.
- Brand activations: Luxury clients can explore participation around October 8.
- Industry access: Engagement with Luxury People Magazine and selected WLCC networking.
Why India, why now
WLCC President Alexander Chetchikov described India as “one of the most closely watched markets in the global luxury industry.” That attention makes local storytelling more important, not less. Glad U Came Founder and CEO Maddiee Amrutkar made a similar point, saying luxury is no longer only about products or price points, but about “craftsmanship, culture, innovation, experience and the people who create it.”
This shift changes what earns media attention. A global moment like World Luxury Day becomes an opportunity to tell stories about Indian craft, heritage and creators rather than to run a product-first announcement.
A practical takeaway: global day, local story
For marketing teams, the partnership is a useful template. Start with a fixed global calendar moment, add a local media partner, and create an activation that connects Indian brands to an international audience. The agency’s role is to translate a global initiative into Indian media relevance.
Beyond one event, the partnership points to a broader role for Indian PR firms: acting as local interpreters for global observances. As international luxury bodies look for cultural relevance, agencies that already understand Indian media and consumer signals become more valuable connectors.
If your brand operates in luxury or premium categories, the October 8 window offers a natural hook. Prepare the people-and-craft story early, identify the right media contacts, and treat the day as the start of a longer conversation rather than a one-off post.
Source: MediaNews4U
