Topic
Tag: Influencer Marketing
107 stories
Sachin Tendulkar Joins OpenAI to Spotlight Everyday AI
OpenAI has signed a multi-year partnership with cricket legend Sachin Tendulkar to show how Indians can use ChatGPT every day.
Nykaa and SW Network launch Hotel Wanderlust microdrama
Nykaa and SW Network launched a six-episode microdrama, Hotel Wanderlust, weaving products into the story instead of ad breaks. It drew close to one…
Smart digital ads start with an automated content supply chain
At DigiPlus Fest 2026, leaders from Sitecore and Biztechnosys Infotech urged marketers to automate content operations before scaling media spend.
Creator agency fees are marketing’s next transparency test
Only 42% of marketers say creator agency fees are fully transparent. Bundled deals may leave 35% for talent. Here's what to ask.
LinkedIn Marketing Playbook: Tools, Ads and Video Trends
From vertical video and Thought Leader Ads to CAPI and RAR, here is what B2B marketers need to know to turn LinkedIn into a…
OnePlus #MakeItSpecial 2026 Celebrates Diwali Across Generations
OnePlus India's third #MakeItSpecial Diwali film pairs Gen Z dance challenges with grandparents, with Smriti Mandhana and a Marzi community push.
Kusha Kapila and Meta’s Arun Srinivas on Reels Discovery
At FICCI Frames 2026, Kusha Kapila and Meta India VP Arun Srinivas discussed why engagement and AI-led discovery now beat follower count on Reels.
Boston Logan’s Accent Contest Earns 7 Million Impressions
Allen & Gerritsen's Boston Logan contest is turning the city's accent into national earned media, with 7 million impressions and a Ben Affleck boost.
MESC Names KlugKlug Official Influencer Intelligence Platform
MESC signs MoU with KlugKlug to use its 455-million-creator AI database for talent discovery, skilling and data-led creator economy growth in India.
Inside Microsoft’s 42-Creator Push for Full-Funnel Results
Adweek's Adspeak panel with Microsoft, Pearpop and AntiSocial leaders breaks down how creator content can move from awareness to measurable full-funnel growth.
Gen Z wants brand transparency and quality: Rukam Capital
A 4,002-respondent study shows Gen Z in India rewards transparent brands, researches before buying, and uses AI for discovery but not blind decisions.
YouTube Bets Big on AI and Live Tools for Creators
YouTube's Made On event rolled out AI custom feeds, Ask YouTube upgrades, live gamification and pre-publish A/B tests to keep creators inside its ecosystem.