Topic
Tag: Influencer Marketing
106 stories
AGE20’S puts 70:30 Skin First pact on Seoul billboards
The K-beauty brand is mapping Seoul commutes to put its new Skin First Hidden Prep Foundation Pact and ambassador Rei in front of women…
Ashley Luxe bets on 12 Teddy Swims videos and a CMO twist
Ashley names Teddy Swims its first Chief Mood Officer as FlyteVu launches a 12-video Ashley Luxe campaign spanning paid, organic and in-store.
How Brands Turn Purpose Into Customer Belief
At ADWEEK House, leaders from DICK'S, Fluent, DNA Vibe and FootballHer shared why authentic purpose—not performative positioning—turns trust into business growth.
Cricket Night, a Finale and a Wedding Reel, One Phone
From a fourteen-person cricket huddle to a season finale and wedding reels, the shared screen is India's pop-culture habit. A Jio Story.
Attention Isn’t Enough: Zappi’s Creative Effectiveness Report
Zappi's latest report finds advertisers are winning attention but failing to build connection. Distinctive brand assets and synthetic testing may fix that.
Jio Story: Aarti, Hostel Wi-Fi and the Creator’s Local Cut
Village-to-city calls, hostel Wi-Fi and festival streams show how India's data question moved from price to everyday culture.
BetterHelp backs women’s mental health with 10,000 therapy hours
BetterHelp and Sophia Bush have launched The Permission Project, pairing 10,000 free therapy hours with a $100,000 therapist fund and a rewrite guide.
Why Top Creators Are Choosing 5 Brands Over 100 Deals a Year
From Alix Earle to Jordan Howlett, top creators are cutting rosters and asking for equity, product input and long-term brand partnerships.
vivo V80’s festive ad sends Sidharth and Kiara on a journey home
vivo India’s V80 campaign pairs real-life couple Sidharth Malhotra and Kiara Advani on a festive journey home, with the phone as creative companion.
JEEVMEDIA promotes Arpita Sen to Head of Talent after a year
JEEVMEDIA elevates Arpita Sen to Head of Talent a year after she joined as an intern, signalling a shift toward creators as long-term brands.
Influencer non-disclosure can draw ₹50 lakh fines
India's legal net around influencer marketing is tightening: repeat non-disclosure can draw ₹50 lakh, and personality rights now protect digital creators.
86% Want Protein: California Pistachios Courts Chai Time
Wonderful Pistachios takes The Better Snack to India's tea-time, using OOH, creators and Blinkit as 86% of snackers prioritise protein.