Topic
Tag: Influencer Marketing
106 stories
ADWEEK’s Creator Economy Power List Closes December 7
ADWEEK has opened entries for its inaugural Creator Economy Power List, honouring the executives behind creator-led marketing. Deadline: December 7.
Monster Energy appoints full-funnel marketer Ashita Khanna
Ashita Khanna joins Monster Energy as senior marketing manager, APAC India, after scaling Aqualens into a Rs 200-400 crore brand at Lenskart.
Fujifilm India Signs Rashmika Mandanna for Imaging Push
Fujifilm India names Rashmika Mandanna ambassador for its imaging solutions business to reach younger consumers and push instant photography.
94% of Indian CMOs Expect AI Agency Workflows as the Norm
Dentsu Creative's 2026 CMO Report finds 94% of Indian CMOs expect AI-enabled agency workflows to become the norm—and human craft matters more.
Crocs India taps KL Rahul for festive Feel It All campaign
Crocs brings its global Feel It All platform to India with KL Rahul, a festive capsule, Jibbitz charms and a social dhoom scroll from…
Aquaguard’s hard truth: it’s the water, not your life
Eureka Forbes and Parul Gulati reframe hair fall as a hard-water problem in the first of two Aquaguard Water Softener films.
OPPO F35’s 50MP group selfie ad stars Bobby Deol
OPPO India's F35 campaign pairs Bobby Deol and Divyenndu Sharma with a 50MP ultra-wide camera to sell group selfie togetherness.
Crocs takes Feel It All festive push to India with KL Rahul
Crocs India launches its global Feel It All platform with KL Rahul, Dalip Tahil and creators in a social-first film built around a playful…
Novig credits Sydney Sweeney ad for 218% depositor jump
Novig says its 'Just Sports' campaign starring Sydney Sweeney lifted first-time depositors 218 percent around the launch, even as athletes pushed back.
Sprite Debuts Truth & Spice, an 8-Episode Game Show
Sprite moves from ads into owned entertainment with Truth & Spice, an eight-episode game show pairing celebrities and creators over spicy dares.
SocialTAG runs CCAvenue’s first creator campaign at GFF 2026
SocialTAG deployed nine creators across Instagram and LinkedIn to amplify five CCAvenue product launches at Global Fintech Fest 2026.
Sachin Tendulkar Joins OpenAI to Spotlight Everyday AI
OpenAI has signed a multi-year partnership with cricket legend Sachin Tendulkar to show how Indians can use ChatGPT every day.