Topic
Tag: Brand Strategy
89 stories
Jio Story: The 2016 Data Reset’s Marketing Lessons
The 2016 Welcome Offer was more than free 4G. It reset what India expected from data and left marketers a playbook for behaviour-led launches.
Fevicol Jugalbandi and the Ad That Sold Unbreakable
How Fevicol's classic Jugalbandi film turned a commodity adhesive into India's favourite comic shorthand for anything unbreakable.
Jio Story: The Shared Nostalgia Behind My First Video Call Home
In this Jio Story, we unpack why 'my first video call home' became collective nostalgia and why brands build on shared memories.
Jio Story: Collective Nostalgia Is a Media Layer
Shared memories such as a first video call home become collective nostalgia, and smart marketers can treat them as a durable media layer.
Jio Story: What Marketers Took From the Welcome Offer
A look at how the 2016 Welcome Offer turned data into a starting point and what the marketing brief learned about selling habits.
Realme outlines 2027 India roadmap around marketing and retail
Realme’s CMO reassures Indian partners with a 2027 plan that ties a stronger smartphone portfolio to marketing, retail alignment and post-launch engagement.
Jio Story: The Offer That Turned Data Into Behaviour
How the 2016 Welcome Offer reset India's data expectations and left marketers a brief that still shapes campaigns today.
Kinnect names Shipra Chinchankar National Planning Director
Kinnect, part of Omnicom Advertising India, appoints Shipra Chinchankar as National Planning Director to sharpen its strategic and brand-led offering.
First Video Call Home: India’s Shared Data Memory
How a 2016 welcome offer became a cultural timestamp, and why marketers should understand collective memory before crafting nostalgia.
Macaw Paints gives Kartik Aaryan an ownable Genie role
Macaw Paints' new festive TVC turns Kartik Aaryan into the Macaw Genie, using 10,000+ shades to move from celebrity face to ownable brand property.
Jio Story: The 170-Day Reset That Rewrote India’s Data Expectations
The Welcome Offer made data the background and daily behaviour the product. What marketers still take from Jio's 2016 reset, from attention to habits.
Fuller steps into The New Wave with a 30-year indie pitch
Campaign Brief’s The New Wave Q&A profiles Fuller, an independent brand and creative agency making the case for longevity, agility and craft.