Topic
Tag: Brand Strategy
89 stories
Why ‘My First Video Call Home’ Still Feels Collective
Why 'my first video call home' became a collective memory, and what it teaches marketers about building on shared moments.
Jio’s 2016 Launch: The Marketing Brief India Adopted
How an unlimited data come-on became a behavioural reset, and the marketing lessons India still borrows from Jio's 2016 launch.
Jio Story: The Nostalgia Layer Brands Can’t Buy
Why a first video call home and the 2016 data moment became collective nostalgia—and how brands can borrow a memory without hijacking it.
Which Jio Data Persona Are You on an Ordinary Day?
Four everyday data modes—Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty—explain how India's data decade reshaped marketing's everyday brief.
Legacy Brands Can Rebuild Relevance Without Ditching Their Icons
Adweek's Adspeak panel shares lessons from La-Z-Boy and Brawny on balancing heritage, product innovation and social-first testing.
Jio Story: The 2016 Welcome Offer’s Lasting Marketing Brief
How the 2016 Welcome Offer reset data expectations, moved the question from cost to capability, and left marketers a reusable trial playbook.
One-third of Eveready’s sales come from East India
Marketers are treating Durga Puja, Dussehra, Diwali and Chhath as one extended consumer journey, with WeMe deploying 75,000 sq ft of festive branding.
BPCL Navratri Campaign Flips Garba Prep Roles
BPCL's Navratri film turns festive prep around as a daughter gets her mother ready, putting everyday care ahead of spectacle.
After the Holiday Peak: Turning Seasonal Joy Into Loyalty
How Goodwipes and Roundel turn holiday shopping spikes into year-round habits by solving pain points, showing up at personal moments, and delighting communities.
Jio Story: The Quiet Data Layer Behind a Normal Day
A chai-stall UPI payment, a late-night study call and a family road-trip map: how data became the quiet utility inside a normal Indian day.
Jio Story: The 2016 Launch as a Marketing Reset
How Jio's 2016 Welcome Offer turned data from a cost into a daily habit, and what marketers still take from that shift.
Jio Story: 2016’s Data Ration Card Is Now a Pocket Habit
A decade of small shifts: from rationed data and cyber cafe queues to unlimited access carried in every pocket. What changed for marketers and…