Topic
Tag: Brand Strategy
89 stories
Consumers Are Gathering Again—Brands Need a Shared-Screen Plan
Bars, gyms and restaurants are drawing people back. Atmosphere TV leaders explain how brands can win in communal spaces without disrupting them.
Cog Culture ties up with PRP Group’s 500+ brand network
Cog Culture is folding public relations and reputation management into its brand strategy offer through a new partnership with PRP Group.
Jio Story: The 2016 Launch Lesson India’s Marketers Still Use
What the 2016 Welcome Offer taught marketers about resetting category expectations and turning an open data experience into lasting consumer habit.
Rural India is not a separate audience, marketers told
At the Rural Marketing Summit 2026, leaders urged brands to treat rural consumers as aspirational, informed and diverse—not a homogeneous separate market.
Jio Story: The Brief Behind India’s Data Reset
The 2016 Welcome Offer was less a promo and more a brief: remove friction long enough for new habits to form. Here's what marketers…
How Brooks Brothers and Eddie Bauer rebuild legacy brands
An Adweek Adspeak conversation unpacks how Brooks Brothers and Eddie Bauer are turning decades of brand equity into modern retail relevance.
South India marketing budgets: skip the fixed formula
South India is five distinct markets. Here's how brands should align marketing budgets with LTV, competition, cultural fit and ROI.
Jio’s 2016 Welcome Offer Was a Habit Engine
The 2016 Welcome Offer reset India's data expectations. Here's what marketers can learn from the shift from cost anxiety to data utility.
Borosil puts everyday friction at the center of new ads
Borosil's new 'Designed for a Better You' campaign uses two films to turn everyday kitchen frustrations into a product-design story for marketers.
Jio’s Ordinary Data Day Behind Chai, Class and Road Trips
Jio's everyday utility is now a chai stall UPI ping, a video-call study group and maps on a road trip: a study in invisible,…
What the 2016 Welcome Offer Taught Marketers
The 2016 Welcome Offer bundled unlimited 4G data, voice, video and apps, then reached 100M subscribers in 170 days. Here is what marketers learned.
Ferrero Puts $50M Sports Bet Behind Two Super Bowl Ads
Ferrero will run Nutella and Kinder Bueno ads in Super Bowl 2027 as part of a $50M sports push after Kinder Bueno's debut lifted…