Topic
Tag: Brand Strategy
89 stories
Smartphone Slowdown: How Challenger Brands Are Winning India
India's smartphone shipments fell 10% in Q2 2026, yet Nothing doubled shipments and Motorola grew. Inside the marketing playbook challengers are using.
Magnum by Safari Signs Saif Ali Khan as Brand Ambassador
Safari Industries' value luggage brand Magnum by Safari has named Saif Ali Khan its brand ambassador to push its 'Swag On The Move' pitch…
Everyone Active Goes on TV for First Time With ‘Much More’
UK leisure operator Everyone Active has launched its first national TV campaign, 'Much More', built with agency Wraith to reframe gyms as everyday life.
Specta Quartz Signs Jim Sarbh for Material-Led Brand Campaign
Specta Quartz Surfaces has roped in actor Jim Sarbh for a campaign linking quartz in watchmaking to engineered surfaces. Here's why the idea works.
Lauritz Knudsen’s ‘Partner Hai Na’ Puts Wiring in the Spotlight
Lauritz Knudsen's new 'Partner Hai Na' campaign with Saatchi & Saatchi and Benny Dayal turns invisible electrical infrastructure into an emotional brand story.