Topic
Tag: Brand Strategy
89 stories
Pinterest CMO on Turning Disconnection Into a Growth Strategy
Pinterest CMO Claudine Cheever explains how the platform is turning intentional offline moments into a marketing and growth advantage.
Turtle Wax widens India marketing chief’s role to ASEAN
Dibya Swarup Panigrahi now leads marketing and growth strategy for Turtle Wax across India and ASEAN, spanning brand architecture, retail DIY and professional detailing…
Sydney Sweeney’s Naked Novig Ad Draws Athlete Backlash
Sydney Sweeney’s new Novig campaign is drawing athlete backlash. Here’s why ‘Just Sports’ has reignited the sex-in-advertising debate.
Hyundai BAYON Name Reveal Sets Up New SUV Launch in India
Hyundai Motor India has revealed BAYON as the name of its upcoming intelligent SUV. The name-reveal film sets up a larger launch narrative.
What AI Reveals About Your Brand Guidelines
AI exposes ambiguity in adjective-led brand guidelines. Teams that codify behavioural judgment, not just visual style, can stop drift at scale.
GLP-1 Coverage Cuts Push Marketers Into a DTC Rethink
US employers are pulling back on GLP-1 weight-loss coverage, splitting the audience and forcing pharma marketers into trust-led, direct-to-consumer brand building.
Hyundai’s Hope on Wheels Rebrand Puts Kids, Not Cars, First
Hyundai's new Hope on Wheels film 'Little Warrior' drops the car entirely, casting childhood cancer survivors as gladiators. Why the shift matters for brand…
What Big Brands Can Actually Learn From Insurgent Rivals
Challenger brands win on structure, not just style. Here is how established marketers can borrow insurgent principles without faking authenticity or losing scale.
Legal Marketing’s Reset: Trust, Content and AI at Nixon Peabody
Nixon Peabody CMO Danielle Wuschke Paige on modernising marketing in law: content-first trust, partner reputation and AI that upskills junior talent.
Intuit’s ‘AI Plus HI’ Playbook for Everyday Money Decisions
Intuit's consumer chief Mark Notarainni explains how AI agents, tax-refund moments and human experts shape TurboTax and Credit Karma marketing.
Spark Asset Management Rebrands To Spark Capital Investment Mgmt
Spark Capital Group's asset management arm becomes Spark Capital Investment Management, a name-and-identity refresh covering ₹4,340 crore in PMS and AIF assets.
Why EVs Need Different Tyres, And What Ceat’s CMO Is Doing
Ceat CMO Lakshmi Narayanan B on why EVs chew through tyres faster, the consumer awareness gap at replacement time, and the shift to EV-ready…