Topic
Tag: Brand Strategy
89 stories
Social Panga Resurrects 12 Rejected Ideas on New Platform
Social Panga's 12th anniversary platform Neverletanideadie.com puts 12 rejected ideas up for brands to explore and potentially bring to life.
How Cava Scales Mediterranean Hospitality Without Dilution
Cava's SVP of brand strategy on scaling hospitality, participation and trust as the chain grows from nearly 500 locations toward 1,000 by 2032.
How Mercedes-Benz Balances Holiday Magic and Brand Data
Mercedes-Benz USA's brand chief on using prior-year creative data to add emotional holiday storytelling without losing core brand pillars.
JSW Greentech Launches Ampstar EV Brand with Interbrand
Interbrand has crafted the strategy and identity for Ampstar, JSW Greentech's Made-in-India electric commercial vehicle brand.
Hashtag Orange Positions Escorts Kubota MU Series on Trust
Hashtag Orange frames Escorts Kubota's MU Series as a trust decision, pairing power with India's first 8-year tractor warranty in a new campaign.
Trehan IRIS Appoints Prasad Rane as Chief Business & Marketing Officer
Trehan IRIS has named Prasad Rane as Chief Business & Marketing Officer to align business growth, sales, brand, and customer experience.
WolfzHowl Launches Nostradamus to Make Foresight Testable
WolfzHowl's Nostradamus practice adds timeframes, invalidation triggers and continuous testing to foresight across dementia and consumer categories.
Zero Gravity: AI speeds up ads, but brave brands need human truth
Zero Gravity's Khushboo Sharma on AI's limits, how legacy Indian brands are retelling stories, and why campaigns and always-on content differ.
Speed of Culture: Lessons From Brandweek 2026 Marketers
At Brandweek 2026, Collectively and General Mills shared how brands can find cultural permission, avoid cringe, and take calculated risks.
Sofitel Mumbai BKC Names Ekta Kanchan Marketing Director
Sofitel Mumbai BKC appoints Ekta Kanchan as Director of Marketing, bringing 13 years of luxury hospitality and consumer brand experience.
Kanika Juneja exits Nestlé, steps down as Maggi marketing head
Nestlé India's Maggi Noodles category marketing head Kanika Juneja exits after six years. Here’s what her brand-building stint signals for FMCG marketers.
CP PLUS Extends ‘Upar Wala Sab Dekh Raha Hai’ to Cricket
CP PLUS becomes Exclusive Third Umpire Partner and powers Umpire Cam in the India-Afghanistan T20I series, linking its tagline to review moments.