Topic
Tag: Brand Strategy
89 stories
BNW Developments Rethinks Luxury Real Estate Ads with AI
BNW Developments and Filament use AI-led storytelling in Curators of Fine Living to swap property features for human emotion.
Sydney Sweeney’s Novig ad is an equity play, not a cameo
The viral Just Sports campaign drew 1.2M Instagram likes—but the bigger story is Sweeney's shareholder-creative role in the prediction market startup.
Behr CMO: AI Can’t Replace Great Agencies
Behr Paint CMO Andy Lopez explains why color paralysis matters, how AI should create capacity, and what great agency partners still do better.
Titan Targets Rs 350 Crore Mechanical Watch Revenue by FY27
Titan plans to grow mechanical watch revenue from Rs 250 crore to Rs 350 crore by FY27 with a new Vetra movement, festive push…
Zoom Bets on Colin Jost to Make B2B Comedy Iconic
Zoom is expanding its brand beyond video calls with Colin Jost and No Notes. Here's why the company is betting on self-aware B2B comedy.
How JLL’s CMO Unified a Fragmented Global Marketing Team
JLL CMO Siddharth Taparia turned 100 websites and no metrics into one brand platform, performance-linked bonuses, and shared AI.
Turtle Wax names Dibya Panigrahi India & ASEAN marketing lead
Turtle Wax has elevated Dibya Swarup Panigrahi to lead marketing and growth for India and ASEAN as it expands its co-branded studio network.
Badri Beriwal to lead brand strategy at Bennett Coleman
Bennett Coleman & Co. Ltd. has brought in Badri Beriwal as Director, Brands, Products and Portfolio Strategy, after a stint at Bata India.
McVitie’s puts its masterbrand front and centre
McVitie's has launched a multimillion-pound masterbrand campaign across TV, social, out-of-home and in-store, with limited-edition packs.
Flipkart Big Billion Days 2026: Luck Badal Sakta Hai campaign
Flipkart’s Big Billion Days 2026 campaign uses a time-loop story and star cameos to turn last year’s theme into a luck-driven festive push.
Mattel Adds Bluey to Barbie, Hot Wheels in Global Licensing Deal
Mattel is licensing Bluey across Fisher-Price, Barbie, Polly Pocket, Hot Wheels and UNO as it shifts from toy maker to fandom-driven brand manager.
Unilever CEO: India Is FMCG’s Biggest Growth Opportunity
Fernando Fernandez says India offers FMCG’s only large exponential growth potential, backed by a 19,000-ZIP-code influencer map and focused M&A.