Topic
Tag: Brand Strategy
89 stories
Hoymiles elevates Monika Shekhar to DGM Marketing, India
Hoymiles promotes Monika Shekhar to Deputy General Manager – Marketing for India as it expands from microinverters to a fuller solar and storage portfolio.
Aquaguard’s new ad makes hard water the hair villain
Eureka Forbes' two-film Aquaguard Water Softener campaign with Parul Gulati uses humour to reframe hard water as an overlooked hair and skin problem.
How The Guardian’s Three Little Pigs ad sold open journalism
How a 2012 fairy-tale retelling by BBH London became a Cannes Grand Prix-winning case study in selling open journalism to the world.
ITC Completes Yoga Bar Buyout With ₹645 Crore Deal
ITC has bought the remaining 52.5% of Yoga Bar parent Sproutlife Foods for ₹645 crore, making the D2C nutrition brand a wholly owned subsidiary.
The Outset Shuts Down: A Celebrity Branding Lesson
Scarlett Johansson's skincare brand The Outset is winding down. Here's why retail reach wasn't enough and what founder-led brands can learn.
FMCG Buying Intent Falls 11.9% as Digital, BFSI Surge
TRA Research's September report shows FMCG buying intent weakening while Digital and BFSI stay strong. Here's what the divergence means for marketers.
How Fogg’s “Kya Chal Raha Hai?” Made No Gas a Category
Fogg’s “Kya Chal Raha Hai?” turned a functional difference—no gas, only perfume—into a catchphrase that reshaped India’s deodorant aisle.
Hinge Rebuilds India App Around Trust and Intentional Dating
Hinge adds a waitlist, verification, screenshot protection and message controls for Indian daters, turning trust into a brand strategy.
JACK&JONES India Taps Vedang Raina for AW26 Denim Push
JACK&JONES India's AW26 denim campaign brings actor Vedang Raina on board to sell occasion-led denim, from barrel fits to travel-ready sets.
ixigo Turns Tourists into Sheep to Sell AI Travel Planning
ixigo’s new ad dresses beach tourists as sheep to critique herd-driven travel, then lets AI assistant TARA show a more personal path.
Cilicant names Prabhsharan Kaur as marketing director
Cilicant appoints Prabhsharan Kaur as director of marketing for India and global markets, betting on 17 years of B2B brand and communications experience.
Sony’s Mary Yee on Marketing From an Accountant’s Playbook
Sony's Mary Yee on using financial literacy, analytics and one master brand to lead global marketing at PlayStation worldwide.