Topic
Tag: AI in Marketing
10 stories
Omnichannel Reset: Why Identity Is the Real Bottleneck
Most brands are everywhere yet still not coherent. Identity resolution, predictive journeys and person-level measurement are the missing pieces.
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.
New Rules for Marketing to India’s Learners
TimesPro CMO Kshitij Jain on why 63% of learners feel overwhelmed, how AI is changing discovery, and why performance marketing alone won't build loyalty.
The Next CMO May Rise From Marketing Operations
AI, revenue accountability and ROI pressure are reshaping the CMO role. A MarTech interview argues marketing operations is now the fastest route to the…
DSP Bets on Search Intent Over Returns Hype in New Campaign
DSP Mutual Fund split its Multi Asset campaign by investor intent, using AI to sort 100+ search queries. Marketing head Abhik Sanyal on data…
Mastercard, Newell, Uber Leaders on AI, Data and Brand Growth
At Brandweek, marketing leaders from Mastercard, Newell Brands and Uber Advertising unpacked AI workflows, attention metrics and multisensory brand building.
Legal Marketing’s Reset: Trust, Content and AI at Nixon Peabody
Nixon Peabody CMO Danielle Wuschke Paige on modernising marketing in law: content-first trust, partner reputation and AI that upskills junior talent.
AI Speeds Up Marketing Drafts, Not Campaign Timelines
AI has made first drafts instant, but 85% of marketing teams still miss launch dates. New Knak data shows the real bottleneck is approvals,…
DataQuark Launches QUARK VITALS AI Suite for Marketers
LS Digital's DataQuark has launched QUARK VITALS, a four-part AI suite linking data trust, audience targeting, channel choice and creative decisions.
Adgully’s CMOs’ Charcha Bengaluru 2026: AI, Data and Purpose
Adgully's CMOs' Charcha Bengaluru 2026 and DATAMATIXX Awards put predictive, personalised and purpose-driven marketing at the centre. Here's what mattered.