Topic
Tag: AI in Marketing
47 stories
94% of Indian Marketers Plan Higher Live-Event Spend
Nielsen's 2026 survey shows India leads six markets in live-events and sponsorship spending intent, but holistic ROI measurement trails at 42%.
92.9% of Revenue Came from Repeat Customers—AI Can’t Explain Why
An analysis found 92.9% of revenue came from repeat customers. The number invites action—but AI can't tell you why they stay.
Rural Gen Z is 33% of mobile users—and buying online
WPP Media and Kantar's Rural Barometer 2026 shows rural Gen Z buying online ahead of the rural average, pushing a Bharat-first advertising shift.
97% use AI, so why is lead follow-up still lagging?
Typeform's Malinda Sandman says more data doesn't equal knowing your customer. The fix is action, not another AI tool. Here's the insight-action gap.
Fanta’s $18B strategy: consumers now hold the mic
Fanta's global VP Ibrahim Khan argues brands should fix their fundamentals, flex local expression and build worlds—not one-off ads—as consumers hold the mic.
Why Your Dashboard Can’t Answer Your CEO’s Questions
Fast metrics show campaign results; slow data links customer behaviour to revenue, margin and profit. Here’s how CMOs can bridge the gap.
Marketing’s Next Leaders Will Design Workflows, Not Just Buy AI
AI speeds creative and copy, but approvals and unclear roles still delay campaigns. Next leadership skill: design how work flows, not buy more tools.
Quick commerce now drives 60-70% of WPP Media’s e-commerce
Shekhar Banerjee on WPP Media's talent, data and AI reset, and why quick commerce now drives 60-70% of its e-commerce volume.
Fuller steps into The New Wave with a 30-year indie pitch
Campaign Brief’s The New Wave Q&A profiles Fuller, an independent brand and creative agency making the case for longevity, agility and craft.
76% of marketers clean up AI output weekly—skills are the fix
Skills gaps and headcount gaps need different fixes. New data shows 76% of marketing leaders spend hours each week correcting AI output.
CheilX names Tania Sinha to lead Delhi office, regional growth
CheilX hires Ogilvy veteran Tania Sinha to lead its Delhi office and regional push, signalling an AI, martech and full-funnel agenda.
Early Agency Collaboration Is Marketing’s New Team Advantage
At an ADWEEK roundtable, CMOs from Unilever, Supergoop!, and PurposeBuilt Brands explain why early agency collaboration and human skills matter more as AI scales.