Topic
Tag: AI in Marketing
47 stories
Cilicant names Prabhsharan Kaur as marketing director
Cilicant appoints Prabhsharan Kaur as director of marketing for India and global markets, betting on 17 years of B2B brand and communications experience.
MarTech+ Summit 2026: AI, Silos and Martech ROI
ETBrandEquity's MarTech+ Summit 2026 in Gurugram will examine how AI is breaking silos and accelerating growth, with Gartner data on martech utilisation.
DS Group, WPP Media and MICA launch DCODE 2.0
DS Group, WPP Media and MICA release DCODE 2.0, an open-access digital marketing playbook that places AI across search, paid media and content.
How Cava Scales Mediterranean Hospitality Without Dilution
Cava's SVP of brand strategy on scaling hospitality, participation and trust as the chain grows from nearly 500 locations toward 1,000 by 2032.
81% of Creatives Use AI, Yet Tool Churn Persists
Luma's 2026 survey of 760 creative professionals shows high AI adoption but heavy tool churn, with agencies ahead and video still catching up.
Zero Gravity: AI speeds up ads, but brave brands need human truth
Zero Gravity's Khushboo Sharma on AI's limits, how legacy Indian brands are retelling stories, and why campaigns and always-on content differ.
AI Is Changing How Marketers Respond to Social Signals
At Brandweek 2026, Hootsuite CMO Christina O’Reilly explains why AI must be grounded in real-time social data—and why human judgment still matters.
SMARTIES India 2026 shortlist: AI, commerce grow share
MMA's SMARTIES India 2026 shortlist grew 28.8% in entries, with AI-labelled and commerce-focused work taking a bigger share of finalists.
AI Boosts Creative Volume, but Human Judgement Is the Filter
MikeTeevee's Brand Perspectives 2026 finds AI has made creative idea generation nearly infinite—but taste, judgement and talent development decide what wins.
WPP Media Names Ankit Dhameja to Lead Google India Strategy
Ankit Dhameja joins WPP Media as SVP Strategy for Google India after six years at Deloitte, focusing on AI-led transformation and business growth.
Behr CMO: AI Can’t Replace Great Agencies
Behr Paint CMO Andy Lopez explains why color paralysis matters, how AI should create capacity, and what great agency partners still do better.
AI Agents Get a Reality Check: Humans Still in the Loop
AT&T, Crocs, and Southwest are deploying AI agents for speed—but keeping humans in the loop for high-stakes customer moments.