Topic
Tag: AI in Marketing
47 stories
AI can draft, but marketers must own the decision
A veteran marketer says AI should assist execution, not own strategy. Here's where to draw the line, question recommendations, and stay accountable.
94% of Indian CMOs Expect AI Agency Workflows as the Norm
Dentsu Creative's 2026 CMO Report finds 94% of Indian CMOs expect AI-enabled agency workflows to become the norm—and human craft matters more.
Team Pumpkin elevates co-founder Swati Nathani to CEO
Co-founder Swati Nathani steps up as CEO as Team Pumpkin bets on integrated, AI-led growth across 350+ staff and seven offices.
After 101 years, Raymond picks Publicis for unified mandate
Raymond Lifestyle names Publicis Groupe India its first integrated marketing partner, unifying creative, media, CRM, digital and tech in 101 years.
Raymond Lifestyle Picks Publicis Groupe as Marketing Partner
The new Team One Thread unit unites creative, media, performance marketing, CRM, data and technology across Raymond Lifestyle's apparel brands.
78% of CEOs expect growth. Only 27% of CMOs are ready
At MarTech+ Summit 2026, Publicis Sapient leaders flagged a gap: 78% of CEOs expect marketing-led growth, but only 27% of CMOs have the model…
The CMO Survival Playbook: Execution, CFOs and AI
Jessica Apotheker of BCG on why CMOs get squeezed, why granular execution matters, and how AI should be framed as a growth lever, not…
AI Is Embedded in Programmatic, but Control Lags Behind
IAB Europe finds 86% of surveyed European ad professionals use AI, but agentic buying lags. Google Ad Manager bidder floors reopen a publisher-control debate.
AI speeds marketing up, but decision quality still lags
Generative AI can accelerate drafts and variants, but faster output doesn't fix unclear briefs or weak decision criteria. Here's where marketers should shift focus.
Growth marketing is India’s next marketing career track
Why growth marketing is moving from a specialist niche to a mainstream career path in India, and which skills now matter most.
ET Martech+ Awards 2026: Winners Show Business Impact
The House of Abhinandan Lodha, Nians, MoEngage and GRX10 lead the ET Martech+ Awards 2026, where judges rewarded measurable business impact and AI adoption.
Martech Skills That Survive Platform Change and AI
Portable expertise, owned relationships and positive friction can turn platform churn and AI disruption into career leverage, according to a new MarTech piece.