Topic
Tag: B2B marketing
38 stories
Zoom Bets on Colin Jost to Make B2B Comedy Iconic
Zoom is expanding its brand beyond video calls with Colin Jost and No Notes. Here's why the company is betting on self-aware B2B comedy.
How JLL’s CMO Unified a Fragmented Global Marketing Team
JLL CMO Siddharth Taparia turned 100 websites and no metrics into one brand platform, performance-linked bonuses, and shared AI.
B2B Buyability Signals Lift ROI Odds by 63%: Study
New WARC-LinkedIn research maps seven Buyability signals across recommendations, relationships and relatability—and shows how stacking them lifts ROI.
Kate McKinnon Plays Evil CEO in Zoom’s Sequel Ad
Kate McKinnon plays a scheming CEO whose plans to destroy Zoom backfire, highlighting the platform's AI tools in a sequel to its global reset.
AI Performance Marketing: Why Clear Goals Beat More Control
A MarTech Conference panel breaks down why clear objectives, proxy signals, and guardrails matter more than AI tool adoption alone.
IIM Amritsar’s Pariprekshya’26: Alt Assets and Attention Lessons
IIM Amritsar's Pariprekshya'26 put alternative investments and attention-based marketing in focus. Here are the key lessons for practitioners.
Hilti India’s REWIND Film Puts Engineers in the Frame
Hilti India marks National Engineers’ Day with REWIND, a Hindi-first brand film celebrating the ideas and decisions behind India’s infrastructure.
Infopercept Appoints Nikhil Bhavsar Chief Product & Solution Officer
Ahmedabad-based Infopercept has named ex-Google and IBM leader Nikhil Bhavsar as Chief Product & Solution Officer to scale its Invinsense platform globally.
Accenture Names Emma Chalwin CMO After Nine-Month Vacancy
Accenture has appointed former Workday CMO Emma Chalwin as chief marketing officer, ending a vacancy that began when Jill Kramer left for Mastercard.
Legal Marketing’s Reset: Trust, Content and AI at Nixon Peabody
Nixon Peabody CMO Danielle Wuschke Paige on modernising marketing in law: content-first trust, partner reputation and AI that upskills junior talent.
Why Your 2027 CTV Budget Needs Test Data Before November
B2B marketers planning 2027 budgets have roughly 90 days to generate their own connected TV data. Here's what a narrow CTV test can and…
Square Insurance Appoints Kapil Baraya to Lead Corporate Lines
Square Insurance Brokers has named Kapil Baraya Head of Corporate & Commercial Lines, with an added mandate over its life insurance business.