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Author: Marketing Junkies Desk
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Bridgers Retains IIT Kanpur UpStart 2026 Media Mandate
Bridgers will manage media relations, narrative strategy and multi-channel outreach for IIT Kanpur E-Cell's UpStart 2026, building on a two-year partnership.
Radio Ad Volumes Rise 1.2% in Jan–Jul 2026: TAM AdEx
TAM AdEx data shows India’s radio ad volumes grew 1.2% in Jan–Jul 2026, with Maruti Suzuki topping advertisers and real estate leading categories.
HubSpot Rebuilds Platform Around AI Agent Orchestration
HubSpot's Unbound26 update turns Breeze Assistant into an AI orchestration layer, backed by a self-updating Smart CRM and Growth Context.
Ralfh Senses names Ravi Kishan as brand ambassador
Dhoop and agarbatti brand Ralfh Senses has signed actor-politician Ravi Kishan to strengthen consumer connect across India.
IAB Tech Lab Opens Comment on Programmatic Standard Practices
IAB Tech Lab's Programmatic Standard Practices v1 aims to bring clearer rules for using existing adtech standards. Comments close Oct. 16.
CDP market reinvents itself around AI and outcomes
BlueConic's CEO says the CDP market has shifted in 18 months, with AI agents promising real personalization—but agent-washing is a risk.
IAB Creatorfronts: CFO Buy-In Needs Better Creator Infrastructure
At the first IAB Creatorfronts, platforms and brands admitted that inconsistent measurement, view definitions, and pricing keep CFOs from scaling creator budgets.
Bold & Beyond wins Manas Developers branding mandate
Bold & Beyond will handle brand communications, PR and social media for Goa developer Manas Developers as it enters its next growth phase.
Walled Garden’s Sage Turns Listings Into Live Meta Ads
Walled Garden launches Sage, an AI agent that turns real estate listings into Facebook and Instagram ad campaigns, with cost approval before any spend.
Why public ad tech is shrinking: the $7 billion trap
Public ad tech firms are leaving stock markets, and bankers say the cause is size, not weak performance. Small market caps make them invisible…
AdCounty Media Names Sudha Wadhwa as Business Growth Head
AdCounty Media names Sudha Wadhwa as National Head of Business Growth to drive India expansion in programmatic, performance and publisher solutions.
BabyOrgano First Brand Film Sparks Co-Parenting Conversation
BabyOrgano's first brand film follows a mother's return to work and a father learning daily childcare, spotlighting modern co-parenting.