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Specta Quartz Signs Jim Sarbh for Material-Led Brand Campaign
Specta Quartz Surfaces has roped in actor Jim Sarbh for a campaign linking quartz in watchmaking to engineered surfaces. Here's why the idea works.
Lauritz Knudsen’s ‘Partner Hai Na’ Puts Wiring in the Spotlight
Lauritz Knudsen's new 'Partner Hai Na' campaign with Saatchi & Saatchi and Benny Dayal turns invisible electrical infrastructure into an emotional brand story.
Smith & Jones Builds Pasta Masala Campaign Around Tiffin Moment
Tata Consumer's Smith & Jones has launched a Pasta Masala TVC with Rasika Dugal, created by The Womb, built on the school tiffin occasion…
WazirX Revives ‘Ramadhir Singh’ to Push Research-Led Trading
WazirX's new OTT film brings back Tigmanshu Dhulia's Ramadhir Singh to warn crypto traders against blindly following online tip groups. Here's why it works.
Protein Goes Small: FMCG Brands Bet On Rs 10 Packs
ITC, Parag Milk Foods and others are shrinking protein packs and price points to widen consumption in India. Here's why the sachet playbook is…
MS Dhoni Backs SpeakX, Fronts ‘Muh Khol, English Bol’ Push
SpeakX names MS Dhoni brand ambassador after his investment, launching the 'Muh Khol, English Bol' digital campaign with ZeroFifty Mediaworks.