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Moroccanoil Signs Aryna Sabalenka as Global Ambassador
Haircare brand Moroccanoil has named tennis star Aryna Sabalenka its Global Brand Ambassador, deepening its play at the beauty-sport-wellness intersection.
Opraah Promises 48-Hour Creator Payments With New OPay Push
Creator management firm Opraah has launched OPay, promising payments within 48 hours of a campaign going live for its exclusive creators. Here's why it…
BCCL Ties Up With OpenAI to Surface Its Journalism in ChatGPT
BCCL and OpenAI have signed a strategic partnership to surface Times of India and ET reporting in ChatGPT with attribution and direct links.
Swiggy Adds 24×7 Food Safety Helpline and In-App Channel
Swiggy has launched a 24x7 food safety helpline and a dedicated in-app channel for complaints — a trust play with real marketing lessons for…
InvestYadnya.in Appoints Sriram Kannan as Chief Operating Officer
InvestYadnya.in has named ex-Accenture managing director Sriram Kannan as COO to lead business transformation, scale tech infrastructure and drive growth.
Magnum by Safari Signs Saif Ali Khan as Brand Ambassador
Safari Industries' value luggage brand Magnum by Safari has named Saif Ali Khan its brand ambassador to push its 'Swag On The Move' pitch…
AMFI Names Ravi Kumar Diwakar VP to Lead Public Relations
AMFI has appointed Ravi Kumar Diwakar as Vice President to lead public relations, media engagement and strategic communications for the mutual fund industry.
Duolingo Adds Punjabi Course With ‘Ullu Da Pattha’ Campaign
Duolingo has launched a 'Learn English from Punjabi' course, backed by an 'Ullu Da Pattha' campaign from Talented and Calm Kaam featuring mascot Duo.
Old Monk to Add ‘Flavoured Rum’ Label After FSSAI Objection
Old Monk's makers have agreed to add 'Flavoured Rum' descriptors and drop the '7 years old blended' claim after FSSAI objections in the Bombay…
Saatchi & Saatchi India Names Mayuresh Dubhashi as CCO
Saatchi & Saatchi India has appointed Mayuresh Dubhashi as Chief Creative Officer, with Rohit Malkani moving into a Senior Creative Advisor role.
Hoopr Names Moushumi Chandra Business Head for East India
Music-tech platform Hoopr has appointed Moushumi Chandra as Business Head – East, betting on regional festive campaigns and licensed music demand.
TikTok Ad Spend Jumps 20-40% in Back-to-School Season
Agencies report TikTok budgets up 20-40% year over year during back-to-school, as TikTok Shop sales surge and the retail calendar stretches earlier.