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Sebamed Taps WPP Media for ChatGPT Ad Push in India
Sebamed, marketed in India by USV, is among the early brands testing ChatGPT advertising with WPP Media, targeting skincare queries at the point of…

Samsung Takes Galaxy Z Fold8 to Six Global Landmarks in DOOH Push
Samsung's 'Welcome to Foldables' outdoor campaign for the Galaxy Z Fold8 lights up Gwanghwamun, Shibuya, Piccadilly Circus and more. Here's why DOOH is back.

Barabanki Artisans Trained in AI, Branding and Digital Selling
Over 100 PM Vishwakarma artisans in Barabanki learned AI tools, branding and digital marketing, with 23 onboarded to ONDC for online market access.

Smartphone Slowdown: How Challenger Brands Are Winning India
India's smartphone shipments fell 10% in Q2 2026, yet Nothing doubled shipments and Motorola grew. Inside the marketing playbook challengers are using.

CBI Books Subhash Chandra Over ₹1,322 Crore LICHFL Loan Case
CBI has registered an FIR against Essel Group chairman Subhash Chandra and eight others over an alleged ₹1,322 crore loss to LIC Housing Finance.

Secret Elizabeth Holmes Documentary Premieres at Telluride
A24's surprise Telluride premiere of a Nathan Fielder-Lance Oppenheim film on Elizabeth Holmes shows how secrecy has become a marketing weapon.

JioHotstar Bets on Malayalam With Two September Premieres
JioHotstar adds Prince of Mollywood (Sept 11) and Vismaya Mohanlal's Thudakkam (Sept 18) to its September slate, both in five languages. Why it matters…

D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.

Jio Platforms to Begin IPO Roadshows Next Week: Report
Jio Platforms is set to start investor meetings for a November IPO that could raise up to $4 billion, per a Bloomberg report. Why…

Muthoot MCred Names George Paul, Vigneshwaran Subramanian
Muthoot MCred has appointed Dr. George Paul as Internal Ombudsman and Vigneshwaran Subramanian as Chief Risk Officer to sharpen grievance redressal and governance.

Vijay Sales Signs Rahul Dravid as Brand Ambassador
Vijay Sales has named Rahul Dravid its brand ambassador, with the cricketer fronting TV, digital, in-store and festive campaigns through the year.

ITW Universe Wins India–Japan T20I Broadcast, Ad Rights
ITW Universe has bagged exclusive global production, broadcast and commercial rights for the first-ever India vs Japan men's T20I on 22 September 2026.