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Author: Marketing Junkies Desk
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Pinterest CMO on Turning Disconnection Into a Growth Strategy
Pinterest CMO Claudine Cheever explains how the platform is turning intentional offline moments into a marketing and growth advantage.
When Every Surface Becomes Ad Inventory
From dashboards to smart fridges and AI search, ads are spreading. Digiday explores how much advertising consumers will tolerate before the value exchange breaks.
Bannerflow: 78% Make Video Ads, Only 46% Serve Them
Bannerflow analysis of 300+ brands: 78% made video, only 46% served video impressions. The real gap is activation, not production.
3 Ways to Make AI Safer in Live Ad Accounts
Optmyzr outlines three AI safety layers for live PPC accounts: grounding data, account-level policies, and human review before every change.
Hero Xtreme gifts bikes to Khatron Ke Khiladi stars and host
Hero Xtreme gifted bikes to all 13 Khatron Ke Khiladi contestants and host Rohit Shetty, turning a TV sponsorship into a performance-led reward moment.
Papa John’s and Carat’s Playbook for Fragmented Attention
Adweek's podcast with Papa John's and Carat shares a four-channel playbook for paid, creator, aggregator and organic social attention.
Kroger Retail Media Profit Jumps 24% in Q2
Kroger Precision Marketing grew profit 24% in Q2—its best retail media growth since 2021. Here’s what marketers should track next.
Marketing Org Design: Why Domain Teams Are Gaining Ground
From brand P&Ls to channel hubs and lifecycle teams, marketing keeps restructuring. Domain teams could be the next fix—if the data layer is ready.
Patrick Dempsey In Guardant Health Colorectal Screening Push
Guardant Health enlists Patrick Dempsey for a national campaign urging adults 45-plus to screen for colorectal cancer with its Shield blood test.
TRAI Ends TV Ad Duration Reporting After 12-Minute Cap Removal
TRAI withdraws its 2013 weekly TV ad duration reporting order after the government removes the 12-minute advertising ceiling, easing broadcast compliance.
ChatGPT Ads: A Short-Term Test, Not Your Core Strategy
ChatGPT Ads offer cheap inventory and low competition today, but distribution data suggests they belong in the test budget, not the core plan.
Salesforce Koa Puts CRM Expertise Into Its AI Reasoning Model
Salesforce launched Koa, a CRM reasoning model for multistep workflows, signalling a multi-model approach to AI in marketing and martech stacks.