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Author: Marketing Junkies Desk
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Swiggy Instamart’s Diwali ad makes a chandelier the joke
The quick-commerce brand’s in-house Diwali film swaps festive clichés for a deadpan chandelier gag to sell décor and more.
55% of Titan watches are gifts; Diwali 2026 rethinks gifting
Diwali 2026 ads split into chosen family, self-gifting and anti-generic gift angles as Titan, Zomato, Spotify, Heer by GIVA and others sharpen their festive…
i-choose Frames Ovulation Kit as 5-Day Pre-pregnancy Test
i-choose and McCann India's new films with Shriya Pilgaonkar reframe ovulation testing as a smarter, science-backed step for couples trying to conceive.
Inorbit Malls grows from four to eight malls in 22-year campaign
Inorbit Malls marks 22 years with 'Feels Like Inorbit', a five-senses-led brand campaign as its portfolio grows from four to eight malls.
ZEE5 revenue doubles to Rs 626 cr; ZEE Q2 rises 13%
ZEE5 revenue doubled to a record Rs 626 crore in Q2 FY27, lifting Zee's operating revenue 13% to Rs 2,224.6 crore, with TV share…
Cheesecake Factory Searches Jump 70% and It Stays Silent
Obama and Trump put Cheesecake Factory in the political crossfire. Searches jumped 70%, but the brand refused to join the conversation. Here's why.
Sony LIV dates Pankaj Tripathi family film for 13 Nov
Sony LIV's Parivarik ManuRanjan, starring Pankaj Tripathi and Aditi Rao Hydari, premieres 13 November. Here's what the festive family play signals.
Kia India picks 4 ballkids, plans grassroots tennis push
Kia India is exploring grassroots tennis with the Tennis Premier League and has selected four ballkids for AO27 after national trials.
Halloween 2026: 500+ creators turned horror into brand play
From Flipkart Minutes' order-tracking horror series to Candyman's desi ghosts, 2026 Halloween campaigns used culture, data and creators to engage India.
81% of Indian Marketers Use AI, But Data Gaps Limit Results
Salesforce's 2026 State of Marketing finds 81% of Indian marketers have adopted AI, but fragmented data is blocking personalisation and measurable returns.
RCPL, Ajith Kumar Racing launch Independence Power Up biscuit
Reliance Consumer Products teams with Ajith Kumar Racing to launch Independence Power Up in Tamil Nadu, betting on motorsport energy to grow its biscuit…
Continuum Media brings AI influencer platform Raise to India
Dubai-headquartered Continuum Media is expanding its AI-powered influencer platform Raise in India under Joy Shrivastava's leadership.