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Author: Marketing Junkies Desk
1,354 stories
AudienceProject and Xpln.ai fuse reach with attention
AudienceProject and Xpln.ai have launched deduplicated attentive reach, a KPI that pairs deduplicated reach with attention rates across nine European markets.
WPP CEO: 400 data partners cushion Safari identity block
WPP says Apple's Safari identity-resolution block barely touches its InfoSum stack, with nearly 400 data partners cushioning the shift.
Pappu Pass Ho Gaya: The Cadbury Ad That Owned Exam Day
Cadbury Dairy Milk's Pappu Pass Ho Gaya film turned a boy's exam result into India's shorthand for celebration, and changed how brands sell small…
Most marketers say AI works; only 27% can prove it
Metric Sherpa-Sprinklr study: 92% of AI users say it met expectations, but just 27% can prove it. The gap is weak baselines, metrics and…
Spotify’s Gullak Diwali ad puts music inside chore time
Spotify’s Gullak Diwali films pair laddoos, rangoli and tangled lights with Bollywood tracks. Our review scores the familiar festive formula.
20 Ads Can Still Test the Same Idea
When paid social results stall, the fix is rarely more assets. It's creative diversity: new hooks, messages, angles and formats the algorithm can learn…
Cadbury Dairy Milk and the Ad That Made India Celebrate
How one Cadbury Dairy Milk line became India’s default cue for celebration, from Pappu's exam result to a new neighbour's welcome.
AI Agents Move From Tools to Marketing Teammates
A free MarTech Conference panel on Nov. 4 will show how marketing teams can redesign workflows around AI agents without losing human judgment.
Deconstruct’s Oily Skin Tested Puts Serum Claims on Real Faces
Deconstruct picks 10 participants from 6,000+ registrations for a documentary-led test of two serums on oily skin in Chennai.
$44.2B Cyber Week: Test Incrementality Early
Cyber Week 2025 hit a record $44.2B. Before peak, holdout tests reveal which channels create true lift—and stop last-click over-crediting.
Tata Starbucks unveils Special Diwali ki Special Jagah film
Tata Starbucks' Diwali film positions its cafes as the Third Place for new relationships, personal milestones and festive celebrations.
Sound Simplify casts Orry in Hugel’s six-city India tour film
Sound Simplify casts Orry as Hugel’s assistant in a deadpan campaign film promoting his six-city, ten-day India tour, closing on MAKE THE GIRLS DANCE.