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Author: Marketing Junkies Desk
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Unilever CEO: India is FMCG’s biggest five-year growth bet
Fernando Fernandez says India is FMCG's biggest five-year opportunity, with 250,000 influencers mapped and up to €2 billion in M&A focus.
B2B Buyability Signals Lift ROI Odds by 63%: Study
New WARC-LinkedIn research maps seven Buyability signals across recommendations, relationships and relatability—and shows how stacking them lifts ROI.
Google Chrome debuts ad detection metrics in CrUX
Google has added ad count, density, network weight and CPU weight signals to Chrome’s CrUX report, giving media teams a new quality lens for…
Turtle Wax widens India marketing chief’s role to ASEAN
Dibya Swarup Panigrahi now leads marketing and growth strategy for Turtle Wax across India and ASEAN, spanning brand architecture, retail DIY and professional detailing…
BharatPe Names Yugal Tiwari Product and Marketing Chief
BharatPe has named former Paytm product leader Yugal Tiwari as Chief Product and Marketing Officer, uniting product and marketing under a single mandate.
BC Web Wise wins Procam’s HDOR digital and social mandate
BC Web Wise will handle social media, app-led content and community storytelling for HDOR as Procam’s 100-day fitness initiative targets everyday audiences.
Samsung Mocks Apple iPhone Duo with Tim Cook Stunt
Samsung New Zealand taps a Palmerston North local named Tim Cook to promote the Galaxy Z Fold8 as Apple enters the foldables race.
Pulsar Marks 25 Years With a Sequel to Its Iconic 2001 Ad
Ogilvy and Bajaj Auto revisit Pulsar's 2001 launch with a new TVC for the Pulsar 150, turning brand nostalgia into a 'Definitely Daring' reveal.
Why Martech Strategy Must Start With Operating Environment
AI is exposing gaps in martech stacks. Here's why strategy must shift from buying tools to building an operating environment machines can trust.
Ganesh Chaturthi 2026: Brands Turn Tradition Into Campaigns
From Paper Boat's nostalgia to Blinkit and Domino's GPS tributes, a look at how brands celebrated Ganesh Chaturthi 2026 with distinctive ideas.
AI Turns CTV into an Outcome-First Festive Ad Channel
AI is shifting connected TV advertising from broad reach to cohort targeting, dynamic creative and real-time optimization during India's festive season.
APAC CTV ad spend set to hit $21 billion by 2031
A new Media Partners Asia report predicts APAC connected TV ad spend will nearly double to $21 billion by 2031, with premium AVOD hitting…