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Author: Marketing Junkies Desk
1,355 stories
Creator Ads Hit $2.06B; Payments Still Run on Spreadsheets
US creator ad spend is projected to hit $2.06 billion in 2026, but payment operations still run on spreadsheets and apps. Here's the fix.
How K-Beauty Rewired Beauty Marketing Around Skincare
Korean beauty's biggest export is not a toner but a marketing outlook: skincare as self-care. That shift is rewriting how beauty brands pitch.
Hitachi Digital names 15-year comms leader India marketing head
Hitachi Digital promotes Renaissa Ghosh Papnai to India marketing and communications head, rewarding a 15-year comms career and an internal rise since 2019.
86% of Top-Ranking Pages Are Human-Written
New data shows 86% of top Google results are human-written, and 65% of consumers say brands overuse AI content. Human-first SEO wins.
Diageo India Q2 ad spend jumps 57% to ₹378 crore
Diageo India's ad and sales promotion spend rose nearly 57% YoY to ₹378 crore in Q2 FY27, lifting marketing to 11.6% of net sales…
WOI India names 22-year marketer Pankaj Madaan as marketing head
Former Transsion Holdings marketing GM Pankaj Madaan joins WOI India to lead brand strategy, partnerships and national campaigns.
WPP’s revenue less pass-through costs falls 2.1% in Q3
WPP's Q3 FY26 revenue grew 0.5% to £3.27bn, but revenue less pass-through costs fell 2.1% LFL. India returned to growth; FY26 guidance intact.
Haldiram’s festive campaign bets on small gifting moments
Haldiram's and Crownex launch 'Khushiyan Baatne Se Khushiyan Milti Hain' with three sub-25s reels to make festive gifting a brand ritual.
Zomato taps Saif Ali Khan for digital-first Diwali hamper film
Zomato's in-house Diwali film stars Saif Ali Khan and uses his 'wow' hook to sell curated food hampers from partner restaurants and sweet shops.
Atishaya Khannaa takes India marketing lead at Hitachi Digital
Hitachi Digital promotes Atishaya Khannaa to India Marketing Campaigns, Events and Communications Lead, an internal move after more than two years.
6 AI-Powered Performance Marketing Mistakes That Erode Growth
A practical checklist on why platform metrics can look strong while business results stall, and where human judgment must re-enter AI-led campaigns.
Alphabet Q3 ad revenue up 11% amid AI search monetisation lag
Alphabet's advertising-driven services grew 11% in Q3 as AI Mode usage surged, but monetisation still trails traditional Search. Here's what marketers need to know.