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6 AI-Powered Performance Marketing Mistakes That Erode Growth
A practical checklist on why platform metrics can look strong while business results stall, and where human judgment must re-enter AI-led campaigns.
Alphabet Q3 ad revenue up 11% amid AI search monetisation lag
Alphabet's advertising-driven services grew 11% in Q3 as AI Mode usage surged, but monetisation still trails traditional Search. Here's what marketers need to know.
Zomato’s WOW Diwali ad turns Saif Ali Khan into hamper critic
Zomato launches a digital-first Diwali film with Saif Ali Khan deadpanning 'WOW' at tired festive gifts until a food-led hamper arrives.
ETUDE India debuts first wedding campaign with Palak Tiwari
ETUDE India launches its first wedding campaign with Palak Tiwari, putting foundation products at the centre of bridal-party rituals.
Shouvik Roy named CEO of Grey 82.5 from December 1
Grey 82.5 appoints Shouvik Roy as CEO from 1 December 2026, succeeding Kiran Ramamurthy, who moves to VML India. Roy brings nearly three decades…
Samsung Welcome to S ties Galaxy S26 FE to growing-up firsts
Cheil India’s new Samsung campaign follows a college student’s firsts, positioning the Galaxy S26 FE as a companion to growing up.
OktoBuzz Wins Tata Crucible Quiz Social Media Mandate
OktoBuzz wins the social media mandate for Tata Crucible Quiz and plans to turn the two-decade-old business quiz into an always-on digital community.
Rural Gen Z is 33% of mobile users—and buying online
WPP Media and Kantar's Rural Barometer 2026 shows rural Gen Z buying online ahead of the rural average, pushing a Bharat-first advertising shift.
How Jio Marketed Its Rs 30,213-Crore IPO Like a SIM Card
From employee outreach and OOH to FOMO-driving earned media, Jio turned a Rs 30,213-crore public issue into a consumer-facing brand moment.
What Blinkit’s ₹5,206 Crore Revenue Teaches Quick Commerce
Blinkit's ₹5,206 crore FY25 revenue caps a category built on 10-minute delivery—and shows what happens when the growth story hits financial reality.
PubMatic adds 90+ RunnTV FAST channels to CTV inventory
PubMatic's RunnTV deal brings more than 90 FAST channels and 12 million monthly devices to programmatic CTV buyers across India.
India’s Top 100 Consumer Tech Marketing Trailblazers 2026
Indian Startup Times releases its Top 100 Consumer Tech Marketing Trailblazers: Edition 2026, mapping leaders across brand, growth, retail and product marketing.