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Diageo India Q2 ad spend jumps 57% to ₹378 crore
Diageo India lifted quarterly ad and promotion spend nearly 57% to ₹378 crore as festive campaigns ramped up, even as margins narrowed.
Jio Story: Five Lives From India’s Data Decade
A data decade is best told through people: the saver, the binger, the kirana owner, the creator and dadi on her first video call.
Titan Chosen Family review: gifting beyond blood ties
Titan Watches turns its 55% gift-purchase insight into a two-film Diwali campaign on friends and colleagues as chosen family. Our ad review.
Home Credit India’s Diwali film flips the parent-child script
Home Credit India's Diwali film follows a son whose parents visit his Mumbai life, making financing an emotional, not transactional, beat.
Propagate India Elevates Isha Kapoor to Senior VP
Publicis Groupe's Propagate India promotes Isha Kapoor to Senior VP, signaling a deeper push into integrated marketing and business growth.
Jio Story: Why First Calls Become Shared Memory
The psychology behind India's collective nostalgia for the first video call home and the 2016 data moment that made utility feel like memory.
97% use AI, so why is lead follow-up still lagging?
Typeform's Malinda Sandman says more data doesn't equal knowing your customer. The fix is action, not another AI tool. Here's the insight-action gap.
Jio Story: The Welcome Offer’s Marketing Handshake
How the 2016 Welcome Offer reset India's data ask, from cost to daily possibility, and shaped the marketer playbook.
Amazon India turns low prices into a detective-led festive campaign
Amazon India and RVCJ Media cast Kavita Kaushik as a detective to make festive deals feel trustworthy across three category-led films this season.
Vineet Sharma exits AB InBev India after 10+ years
Vineet Sharma departs AB InBev India after 10+ years leading brand strategy, campaigns and Budweiser. His next move is yet to be announced.
Jio Story: From Rationed Recharge to Pocket Habit
How India moved from rationed data and cyber café queues to an unmetered pocket habit, and why marketers should plan for the habit, not…
Ganesh Spices Launches Pure Masala Sure Swaad Ad
Ganesh Spices debuts a 30-second Bengali kitchen ad with Raima Sen and Parambrata, using an old favourite song to sell purity and taste.