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Author: Marketing Junkies Desk
237 stories
DSP Bets on Search Intent Over Returns Hype in New Campaign
DSP Mutual Fund split its Multi Asset campaign by investor intent, using AI to sort 100+ search queries. Marketing head Abhik Sanyal on data…
Cebrion Names Sarit Bose Founder and Chief Product Officer
Deep tech firm Cebrion has appointed Sarit Bose as Founder and Chief Product & Innovation Officer to lead its AI-first enterprise product portfolio.
Sleepwell, Kurl-on Hand MENA Mandate to The Brand Bee
Sheela Foam's Sleepwell and Kurl-on have named The Brand Bee their integrated communications and growth partner for MENA, with UAE and Saudi Arabia first.
Hyundai’s Hope on Wheels Rebrand Puts Kids, Not Cars, First
Hyundai's new Hope on Wheels film 'Little Warrior' drops the car entirely, casting childhood cancer survivors as gladiators. Why the shift matters for brand…
India’s Ice Cream Market Set For Rs 575 Billion By 2033
India's ice cream market may hit Rs 575.33 billion by 2033 at 11% CAGR, as premiumisation, health-led innovation and quick commerce reshape demand.
Grapes Worldwide Ties Up With Alice & Albert for Global Network
Grapes Worldwide and US agency Alice & Albert Inc. have formed a Global Strategic Partner Network to help brands scale across India and North…
Growing Restaurant Chains Beat Shrinking Ones on AI Visibility
New SOCi data shows expanding restaurant chains outscore shrinking ones on local search, reviews, social and AI recommendations — with a 6-7x gap in…
Techademy Appoints Dara Elavia as Chief Revenue Officer
Techademy has named Dara Elavia as Chief Revenue Officer to lead global go-to-market strategy and accelerate its enterprise skilling business worldwide.
Honasa Elevates Nishchay Bahl to Chief Business Officer, Offline
Honasa Consumer has elevated Nishchay Bahl to Chief Business Officer – Offline, tasking him with scaling General Trade, Modern Trade and distribution reach.
Samsung’s US Marketing Chief Moves to Boston Beer as CMO
Allison Stransky leaves Samsung US to become Boston Beer's CMO on Oct 12, inheriting soft Truly demand, Twisted Tea rivals and a $20M media…
What Big Brands Can Actually Learn From Insurgent Rivals
Challenger brands win on structure, not just style. Here is how established marketers can borrow insurgent principles without faking authenticity or losing scale.
Mastercard, Newell, Uber Leaders on AI, Data and Brand Growth
At Brandweek, marketing leaders from Mastercard, Newell Brands and Uber Advertising unpacked AI workflows, attention metrics and multisensory brand building.