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Author: Marketing Junkies Desk
1,362 stories
Data Saver to Reel Royalty: Four Habits, One Data Layer
India's data decade created four recognisable user routines. For marketers, they are a segmentation map built on behaviour, not demographics.
Bosch’s Kitchen Up puts Vikrant Massey’s story before specs
Bosch Home Appliances and Ting have launched Kitchen Up with Vikrant Massey, reframing kitchen upgrades as life milestones rather than appliance swaps.
Jio Story: The Shared Line That Hosts Pop Culture
Cricket night, a finale and wedding reels now gather around one shared connection. Here's what marketers can learn from the crowd around the phone.
KitKat turns festive chaos into a break moment
KitKat and VML India place the 'Have a break' promise inside messy festive moments, turning holiday chaos into a reason to pause.
Cheil India names Geetika Chadha to lead Samsung social
Cheil India has appointed Geetika Chadha as AVP, Social & Influencer Marketing for its Samsung business, with a clear commerce-led creator mandate.
Mummy’s Dal Question Explains 5G, Cloud and AI
One kitchen question shows how 5G, cloud and AI Everywhere for Everyone become an everyday habit. A marketer's read on Jio's quiet shift.
Ganesh Spices bets on Bengali nostalgia for its 100+ SKUs
Ganesh Consumer Products pairs Parambrata and Raima with a classic Bengali song to push purity and a 100+ SKU spice portfolio in Eastern India.
Ad spend eyes $1.34T, but Q4 confidence is fragile
Global ad spend is forecast to hit $1.34 trillion in 2026, but buyers are shifting to measurable channels and watching political risks.
Pranjal Satav moves from Zomato to Blinkit growth role
Pranjal Satav joins Blinkit as Growth & Marketing Manager from Zomato, bringing city-level campaigns, creators and in-app work.
Home Run Inn Makes Its Biggest TV Bet in 103 Years
Home Run Inn Pizza's largest TV investment in 103 years leans on Chicago tavern-style heritage and bluesman Fruteland Jackson to grow frozen CPG reach.
PUMA India names Deven Deshpande sports marketing lead
PUMA India has moved Deven Deshpande from social and influencer marketing to lead sports marketing. A look at his commerce-heavy CV and why it…
Snapchat targets Gen Z’s $2 trillion spending via chat
Snapchat's Inner Circle campaign with Myntra, Instamart and Nykaa shows how group-chat recommendations turn into Gen Z festive purchases.