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Author: Marketing Junkies Desk
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Smartphone Slowdown: How Challenger Brands Are Winning India
India's smartphone shipments fell 10% in Q2 2026, yet Nothing doubled shipments and Motorola grew. Inside the marketing playbook challengers are using.
CBI Books Subhash Chandra Over ₹1,322 Crore LICHFL Loan Case
CBI has registered an FIR against Essel Group chairman Subhash Chandra and eight others over an alleged ₹1,322 crore loss to LIC Housing Finance.
Secret Elizabeth Holmes Documentary Premieres at Telluride
A24's surprise Telluride premiere of a Nathan Fielder-Lance Oppenheim film on Elizabeth Holmes shows how secrecy has become a marketing weapon.
JioHotstar Bets on Malayalam With Two September Premieres
JioHotstar adds Prince of Mollywood (Sept 11) and Vismaya Mohanlal's Thudakkam (Sept 18) to its September slate, both in five languages. Why it matters…
D2C Brands Split on Creator Spend as AI Copyright Rules Shift
D2C brands are rewriting influencer budgets, India's Copyright Office draws an AI authorship line, and YouTube pushes deeper into living-room prime time.
Jio Platforms to Begin IPO Roadshows Next Week: Report
Jio Platforms is set to start investor meetings for a November IPO that could raise up to $4 billion, per a Bloomberg report. Why…
Muthoot MCred Names George Paul, Vigneshwaran Subramanian
Muthoot MCred has appointed Dr. George Paul as Internal Ombudsman and Vigneshwaran Subramanian as Chief Risk Officer to sharpen grievance redressal and governance.
Vijay Sales Signs Rahul Dravid as Brand Ambassador
Vijay Sales has named Rahul Dravid its brand ambassador, with the cricketer fronting TV, digital, in-store and festive campaigns through the year.
ITW Universe Wins India–Japan T20I Broadcast, Ad Rights
ITW Universe has bagged exclusive global production, broadcast and commercial rights for the first-ever India vs Japan men's T20I on 22 September 2026.
Rado’s ‘The Search’ Puts Hrithik Roshan in the Design Studio
Rado's new brand film 'The Search' casts Hrithik Roshan as a co-creator, tracing a memory into the Centrix Open Heart Diamonds timepiece.
YAAP Wins Creative and Media Mandate for Parle Candy Culture
YAAP has been named digital and media partner for Parle Candy Culture after a multi-agency pitch, covering creative, content, creators and media buying.
Moroccanoil Signs Aryna Sabalenka as Global Ambassador
Haircare brand Moroccanoil has named tennis star Aryna Sabalenka its Global Brand Ambassador, deepening its play at the beauty-sport-wellness intersection.