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Author: Marketing Junkies Desk
1,363 stories
Snapchat targets Gen Z’s $2 trillion spending via chat
Snapchat's Inner Circle campaign with Myntra, Instamart and Nykaa shows how group-chat recommendations turn into Gen Z festive purchases.
Wipro names IBM marketer Kuldeep Sehrawat India marketing head
Wipro hires IBM's Kuldeep Sehrawat as India marketing head, bringing deep B2B ecosystem, channel and enterprise marketing experience.
Only 35.7% of B2B buyers rate vendor websites positively
Winning AI search visibility doesn't close B2B deals. Only 35.7% of buyers rate vendor sites positively—and cognitive-load testing can fix it.
Kenstar pairs Rajkummar-Patralekha with 7-year warranties
Kenstar's new water heater campaign uses Rajkummar Rao and Patralekha's real chemistry to sell speed, safety, design and 7-year warranties.
Stagwell buys Freestar to own publisher ad sales tech
Stagwell brings Freestar into its Owned Media unit to control publisher inventory, putting programmatic transparency and supply-side economics under the spotlight.
Jio Story: The Daily Data Utility Behind Chai, Class and Maps
From UPI at the chai stall to study calls and family maps, data has become an invisible layer in India's everyday life. A Jio…
India’s influencer economy splits as exclusivity turns tiered
Nano and micro creators are juggling rival brands, while celebrities lock in exclusive deals. Here is what the split means for marketers.
Jio Story: Five Routines on One Data Day
The saver, the midnight binger, the kirana owner, the first creator and Dadi's first video call reveal how India moved from data cost to…
Ex-Marketo builders target $70K Marketo pain with AI
A new wave of marketing automation platforms, some founded by Marketo insiders, is courting B2B teams tired of rules-based complexity and high operating costs.
Why Our First Video Call Home Still Feels Like a Shared Memory
Shared memories like India's first unmetered video calls still shape how brands build trust. Here's the psychology behind collective nostalgia.
Gowardhan turns Saif Ali Khan’s KBC ghee joke into a brand film
Gowardhan turns Saif Ali Khan's long-running KBC ghee joke into an Instagram Live brand film, closing the loop on a viral fan moment.
Marketing Ops Shifts From Task Executors to AI Fleet Managers
MarTechBot explains how MOps teams are setting guardrails, centralising AgentOps and tracking new metrics as AI agents take over execution.