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Author: Marketing Junkies Desk
1,363 stories
Jio Story: The Welcome Offer Rewired India’s Data Reflex
The 2016 Welcome Offer didn't just add subscribers. It changed the question marketers had to answer: from data cost to data possibility.
Himalaya Targets Teen Acne With Mother-Daughter Face Wash Film
Himalaya Wellness launches Mom-Mode On for Purifying Neem Face Wash, casting mothers as the buyers in teen skincare routines.
Chhattisgarh creator drive hits 12 million views
The state let 11 creators roam 1,000+ km without a script and earned 12 million views, 10% engagement and 80% positive sentiment.
Jio Story: From Data Rationing to Everyday Default
How the 2016 welcome offer turned data from a rationed cost into an invisible layer—and what that reset means for marketers today.
Pickyourtrail: 70% of Diwali Couple Bookings Are 3 Destinations
Pickyourtrail's Diwali campaign turns festive travel into couple time. Maldives, Bali and Thailand take about 70% of Diwali couple bookings.
Jio Story: The 524 Million-Customer Local Voice Shift
From village-to-city video calls to hostel streaming nights, India's data habits turned local voices into a festival content flywheel.
PUMA India Promotes Deven Deshpande to Sports Marketing Lead
PUMA India elevates its social and influencer marketing lead to head sports marketing, signalling a tighter link between sport, social and brand.
Jio Story: Which Data Self Are You in India’s Data Decade?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are context-driven personas. Here's how to plan marketing for India's multi-self data decade.
Salesforce’s $5.66B Braze Deal Puts Marketers at a Crossroads
The $5.66 billion acquisition promises a tighter Marketing Cloud, but it also concentrates workflow, data and campaign logic in one vendor.
One Gully, One Screen: Pop Culture on a Shared Connection
From cricket nights to finale watch parties and wedding reels, one connection turns individual viewing into shared culture. Here is the marketer's read.
WPP Media names Prachi Narayan partnerships head for Google unit
WPP's dedicated Google unit names Prachi Narayan as Head of Partnerships, adding over two decades of content, IP and branded entertainment experience.
Jio Story: After the Dal Question, the Future Sounds Ordinary
5G, cloud and AI Everywhere for Everyone make more sense when Mummy asks for a dal recipe than when the stack is described in…