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Author: Marketing Junkies Desk
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DLF Backs India’s First Law School Alumni Golf Championship
The inaugural Law Alumni Golf Championship 2026 brought alumni from 18 law schools to Chandigarh Golf Club, with DLF as associate partner. Why niche…
Everyone Active Goes on TV for First Time With ‘Much More’
UK leisure operator Everyone Active has launched its first national TV campaign, 'Much More', built with agency Wraith to reframe gyms as everyday life.
Attack Ad Uses Rival’s Own Words as 2026 Ad Spend Hits $10.8bn
A North Carolina Senate attack ad built entirely from a rival's old quotes shows how archival footage, fact-checks and record ad spend are shaping…
CD Sales Jump 58.6% as Retro Tech Boom Reshapes Media
RIAA data shows CD revenue up 58.6% in H1 2026 as Gen Z fuels a retro tech boom. What the physical media revival means…
Lawyered’s ChallanPay Ropes In Pratik Gandhi For ‘Aaram Se’ Push
Legal-tech platform Lawyered launches 'ChallanPay - Aaram Se' with Pratik Gandhi, moving from performance ads to humour-led category building.
Edwards Lifesciences Frames Ageing Signs as Heart Health Cue
Edwards Lifesciences' Stay Young at Heart campaign uses cinema, OTT and radio to reframe everyday ageing symptoms as possible heart valve disease signs.
Turtlemint Puts 691,000 Digital Partners at Heart of New Campaign
Turtlemint's 'Naye India Ka Naya Digital Partner' campaign spotlights six real advisors from B30 India, produced by Teen Bandar for LinkedIn and YouTube.
Volvo CE’s ‘Aaj Banayein Kal’ Puts People Before Concrete
Volvo Construction Equipment's new campaign 'Aaj Banayein Kal' shifts infrastructure storytelling from kilometres and tonnage to children, dreams and the builders behind them.
Racold’s #BetterServiceThanSorry Turns Service Into a Campaign
Racold's #BetterServiceThanSorry campaign uses four AI-led films to push preventive water heater care, plus a Rs 290 health check offer. Here's why it matters.
Specta Quartz Signs Jim Sarbh for Material-Led Brand Campaign
Specta Quartz Surfaces has roped in actor Jim Sarbh for a campaign linking quartz in watchmaking to engineered surfaces. Here's why the idea works.
Lauritz Knudsen’s ‘Partner Hai Na’ Puts Wiring in the Spotlight
Lauritz Knudsen's new 'Partner Hai Na' campaign with Saatchi & Saatchi and Benny Dayal turns invisible electrical infrastructure into an emotional brand story.
Smith & Jones Builds Pasta Masala Campaign Around Tiffin Moment
Tata Consumer's Smith & Jones has launched a Pasta Masala TVC with Rasika Dugal, created by The Womb, built on the school tiffin occasion…