Written by
Author: Marketing Junkies Desk
1,363 stories
BIG W’s new Christmas film puts mums at the finish line
BIG W and 72andSunny return with How good’s Christmas?, using real mums and a familiar character to sell the calm after the Christmas rush.
Kirana to Cloud: The Khata Book’s Next Page Is Digital
The neighbourhood store's paper ledger is becoming a connected record. What changes for the shopkeeper, the regular customer and the local market.
Jio Story: Chai, Class and the Open Road on One Data Day
A UPI scan at a chai stall, a study group on a video call and a family road trip guided by maps show how…
Saif Ali Khan Turns KBC Ghee Win Into Gowardhan Ghee Ad
After fans kept asking about his two-year KBC ghee prize, Saif Ali Khan stars in a self-aware Gowardhan Ghee ad that turns a viral…
L’Oréal Bets on India Quick Commerce as Q3 Sales Rise 7.7%
L'Oréal is doubling down on India quick commerce, local content and dermatological skincare as Q3 2026 like-for-like sales rose 7.7%.
Five Human Habits That Tell India’s Jio Story
From the data saver to Dadi's first video call, five daily rituals show how India moved from worrying about data cost to asking what…
Jio Story: The Psychology of a Shared Data Memory
Shared memories do the work of a media channel: they carry emotion, get retold, and give a brand a small place in the story.
Jio Story: The Welcome Offer’s One-Line Brief for Marketers
How Jio's 2016 Welcome Offer reset India's data conversation and gave marketers a one-line brief: sell the daily habit, not the connection.
When the Data Counter Stopped Mattering
From cyber cafe queues to always-on pockets: how the shift from metered data to unlimited 4G rewired everyday habits and what it means for…
Jio Story: The Local Voice Layer Behind Festival Feeds
From village video calls to hostel watch parties and regional festival feeds, one data layer turned local voices into India's everyday media.
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty: four habits of India’s data decade, and what they reveal for marketers.
Glow & Lovely turns a saas-bahu body-swap into a micro-drama
ShareChat and Moj have launched 'Saas, Bahu aur Magic', a comedy micro-drama with Glow & Lovely that threads skincare into a saas-bahu body-swap tale.