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Author: Marketing Junkies Desk
1,366 stories
Jio Story: The Local Voice Layer Behind Festival Feeds
From village video calls to hostel watch parties and regional festival feeds, one data layer turned local voices into India's everyday media.
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty: four habits of India’s data decade, and what they reveal for marketers.
Glow & Lovely turns a saas-bahu body-swap into a micro-drama
ShareChat and Moj have launched 'Saas, Bahu aur Magic', a comedy micro-drama with Glow & Lovely that threads skincare into a saas-bahu body-swap tale.
Fourteen People, One Phone and a Jio Connection
Cricket nights, finale drops and wedding reels are now shared pop culture moments. Here's what marketers should read in the single-screen crowd.
Bata’s next marketing battle: from 93% awareness to sales
Bata India uses Rakul Preet Singh's comfort story to push festive footwear, as its 93% awareness shifts focus to consideration, footfall and sales.
Jio Story: The Dal Test Behind 5G, Cloud and AI Simplicity
What one spoken dal recipe request reveals about Jio's 5G, cloud and AI Everywhere push—and what it means for marketers.
Amazon creator links drove 133M product buys in 9 months
Amazon India's creator-led shopping surged as creators influenced 133 million product purchases in Jan-Sep 2026, up 145%, with 75% of creators from non-metros.
NBC Nightly News Takes 1.018M Demo, Only Up in Both
NBC Nightly News was the only evening newscast to grow week-to-week in both total viewers and the Adults 25-54 demo for the week of…
Whatnot Sellers Top $8B in H1 as First US Ad Blitz Begins
Whatnot's first national US ad push puts sellers in prime time as H1 2026 sales top $8B and Dublin becomes the next seller supply…
India Panel to Review Pharma Marketing in Two Months
A NITI Aayog-led committee will examine pharmaceutical marketing oversight and recommend stronger enforcement within two months of its first meeting.
Emvies 2026: HUL, Mindshare Lead as 223 Trophies Handed Out
HUL was named Best Media Client, Mindshare Best Media Agency and WPP Media Best Network at the Emvies 2026. Wavemaker and Colgate took the…
Kirana to Cloud: The Corner Shop Learns to Anticipate
From khata book to cloud, India's corner shops are turning daily memory into searchable service. What changes for the shop and its customers?