Written by
Author: Marketing Junkies Desk
1,367 stories
Ramayana box office fuels Diwali ad rush with ₹2,000-crore pitch
Diwali 2026 campaigns span home prep, gifting and pet safety, while Ramayana: Part 1 becomes a ₹2,000-crore cinema advertising pitch.
Jio Story: When the Cyber Cafe Stopped Being the Plan
From metered data and cyber cafe queues to an always-on pocket connection: how a decade rewired everyday Indian habits and what that tells marketers.
The Fevicol ad that sold unbreakable bonding
How a deadpan 'Unnees Bees' stress test turned Fevicol into India's default shorthand for a bond that cannot break.
HOCCO launches Payesh ice cream for Kolkata Durga Puja
HOCCO has entered East India with a Payesh-flavoured ice cream and a music-led Durga Puja campaign created by Havas Creative India.
Jio Story: Four Local Moments, One Shared Connection
Village calls, hostel Wi-Fi, regional creators and festival feeds reveal a local voice layer marketers can plan around, not just admire.
Flipkart Minutes’ 10-minute horror series taps Ramsay Brothers
Flipkart Minutes and McCann India team up with the Ramsay Brothers for The Last Delivery, a three-episode horror series timed for Halloween.
Jio Story: Which Data Decade Archetype Are You?
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty: the four human habits that came with India's data decade, and what they mean for…
SIMCA Advertising H1 revenue doubles to ₹109 cr, PAT up 60%
SIMCA Advertising's H1 FY27 revenue more than doubled to ₹109.24 crore; PAT rose 60% to ₹12.14 crore on DOOH, financial services and airport growth.
Jio Story: One Connection, Three Pop-Culture Rituals
From cricket-night huddles to web-series finales and wedding-season reels, India's pop culture still gathers around one connection.
EMVIES 2026: Wavemaker Wins 20 Golds and the Grand EMVIE
Wavemaker and Colgate won the Grand EMVIE for the Colgate Oral Health Movement, while Mindshare, WPP Media and HUL took top honours.
A Dal Recipe Shows What Jio’s 5G, Cloud and AI Mean
A kitchen question about dal makes 5G, cloud and AI feel ordinary. Here's the marketing read on Jio's everyday tech shift.
Falling Organic Traffic? Check Revenue Before You Panic
Zero-click search and AI Overviews are erasing top-of-funnel visits. Here's how to tell a reporting shift from a real demand problem.