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Author: Marketing Junkies Desk
1,367 stories
Why Your Dashboard Can’t Answer Your CEO’s Questions
Fast metrics show campaign results; slow data links customer behaviour to revenue, margin and profit. Here’s how CMOs can bridge the gap.
Festive ad-tech hiring: Delhi programmatic roles at 50%
TeamLease EdTech's HY2 2026 report shows programmatic associate roles lead Delhi fresher hiring at 50% and digital marketing executive tops Mumbai at 48%.
Dentsu X: Connected Campaigns Beat Media Fragmentation
Bruce Williams, CEO of Dentsu X North America, says brands must move from siloed experience planning to 'experience platforming' to unite data and media.
55% Find Offers Useful, but Only 36% Feel Recognized
New research: 55% find tailored offers useful, but only 36% feel brands recognize their job, life stage or community. The fix? Ask less, recognize…
Colgate names new marketing EVP amid Rs 314.82 cr ad spend
Colgate-Palmolive India names Akash Parekh EVP marketing from 1 December as Gunjit Jain exits; Q2 ad spend rises to Rs 314.82 crore.
UNDRESS reframes men’s intimatewear on JioHotstar’s Rizz Master
UNDRESS has signed on as presenting brand for JioHotstar Tadka's dating show Rizz Master, aiming to move men's intimatewear beyond comfort and function.
P&G India showcases launches as 50% men flag fading sprays
P&G India’s Mumbai creator event launched Old Spice stick, Head & Shoulders, Vicks, Whisper and Ariel products with science-led proof.
Composable martech is now core to AI-first marketing stacks
Composable martech is moving from niche idea to default architecture. A free Nov. 4 MarTech panel maps how teams can modernize without a full…
SRK tops TV celebrity ads as volumes drop 17%
TAM AdEx data shows Bollywood and cricket still dominate TV celebrity endorsements, but celebrity-led ad volumes shrank 17% in Jan-Sep 2026.
Jio Story: Kirana to Cloud, One Digital Shift
From the khata book to cloud-connected counters, small shops are learning what customers remember and what the data layer can quietly do.
Fevicol Jugalbandi and the Ad That Sold Unbreakable
How Fevicol's classic Jugalbandi film turned a commodity adhesive into India's favourite comic shorthand for anything unbreakable.
McDonald’s India joins 13-market G-DRAGON Korean menu push
McDonald's India North and East joins a 13-market Korean menu push with gochujang butter sauce, four local favourites and a G-DRAGON collectible.