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Jio Story: The Shared Moments That Built India’s Local Voice
From village video calls to hostel Wi-Fi and festival feeds, India's shared data moments reveal the local-voice arc marketers should plan around.
9 Navratri days, one Diwali spot: festive decks still fail
Nine days of Navratri open multiple content windows; brands that brief regional creators late end up with dubbed ads. Here's how to plan before…
The Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
Four data habits, not demographics, explain India's connected decade. Which one are you: Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
GIVA’s Heer Se Shuru Diwali campaign centres self-gifting
GIVA's Heer by GIVA launches Heer Se Shuru Diwali, a festive campaign urging women to include themselves in their gifting plans.
GNC India’s magnesium pitch: 1.7X absorption, not another bottle
GNC India CEO Mayank Jha on why the brand is pushing verifiable transparency, a non-buffered magnesium formulation and everyday wellness over gym-only sales.
Jio Story: Fourteen Fans, One Phone, One Pop Culture
From a cricket huddle to a finale night, one connection became India's shared pop-culture screen. Here's what that means for marketers.
SRK tops TV ad visibility at 26 hours a day; Dhoni next at 22
TAM AdEx's Jan-Sep 2026 report shows Shah Rukh Khan led TV ad visibility at 26 hours daily, while Akshay Kumar topped brand endorsements with…
Jio Story: The AI Dal Moment Is Infrastructure
How 5G, cloud and AI become ordinary kitchen habits: Jio's arc from the 2016 data reset to a simple dal question.
Publicis Groupe names Marcel CEO, CSO for AI expansion
Scott Hagedorn and Sam Levine Archer take new roles as Publicis Groupe expands Marcel's agentic platform into influencer, sports and AEO.
56% of shoppers want creator input in AI recommendations
IAB research shows 56% of shoppers want creator perspectives in AI product recommendations. Here's how brands, platforms and creators should respond.
Gunjit Jain exits Colgate-Palmolive India after 18 years
Gunjit Jain will step down as EVP Marketing at Colgate-Palmolive India on November 30 after 18-plus years; Akash Parekh will take charge December 1.
Vectorial raises $3M to simulate consumer behaviour at scale
Vectorial has raised $3M led by SenseAI Ventures to help product and marketing teams pre-test consumer behaviour at scale.