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Jio Story: The Arc Behind India’s Most Ordinary Data Day
From 2016's unlimited data reset to today's UPI chai, study video calls and road-trip maps, a look at how everyday utility became India's data…
Secret Alchemist’s 50ml perfume line bets on Indian origins
Secret Alchemist’s Diwali campaign for Signature, with co-founder Samantha Ruth Prabhu, reframes Indian botanicals as modern fragrance in a 50ml format.
Jio Story: Saver, Binger, Shopkeeper, Creator, Dadi
From the data saver to Dadi's first video call, five everyday habits show how India's data question moved from cost to use for one…
How Asian Paints’ Har Ghar Kuch Kehta Hai Changed Indian Ads
How a 2002 Asian Paints film made home an emotional promise, changed paint advertising in India, and still frames the brand's storytelling today.
Coca-Cola Keeps WPP Globally, Omnicom Takes North America
Coca-Cola ends its global media review with WPP retaining most markets, Omnicom taking North America, and a phased rollout from December 1, 2026.
Jio Story: The Shared Nostalgia Behind My First Video Call Home
In this Jio Story, we unpack why 'my first video call home' became collective nostalgia and why brands build on shared memories.
Ad watch: Kisna puts Shahid and Mira in festive jewellery film
Kisna's festive and wedding campaign pairs brand ambassadors Shahid Kapoor and Mira Rajput Kapoor with a reprised Woh Kisna Hai and a 300+ billboard…
KISNA revives Woh Kisna Hai with Shahid Kapoor and Mira Rajput
KISNA Diamond & Gold Jewellery reprises the 2005 Bollywood song Woh Kisna Hai with Shahid Kapoor and Mira Rajput for a festive gifting campaign.
Jio Story: What Happens When Data Becomes the Product
The 2016 Jio Welcome Offer didn't just add subscribers; it reset what India expected from connectivity. Here's the marketing lesson that remains relevant.
Agency beauty contests are no longer the default pitch
Earnings calls show top advertisers are swapping year-long, seven-figure reviews for closed pitches, staying put, or splitting work by capability.
Jio Story: Data Rationing Gave Way to Pocket-First India
From the cyber cafe and data coupon to an always-on pocket, a decade reworks how India plans, watches, pays and markets.
WAULT launches platform for ₹37,700-cr fitness market
WAULT's new aggregator gives brands one route into nearly 2,000 Indian sports and fitness venues as the market heads toward ₹37,700 crore by 2030.