Written by
Author: Marketing Junkies Desk
1,361 stories
468 million Roblox interactions win a 2026 Digiday Award
Adidas and Gamefam won a 2026 Digiday Award after a Roblox activation drew 468 million brand interactions in four weeks. Poppi and Walmart Connect…
Why Jio’s First Video Call Is a Shared Memory Effect
The 2016 data moment wasn't just a tariff reset. It became a shared first that brands now use as emotional shorthand.
Indie agencies question DSP dependence as bot traffic tops 50%
Indie agencies say promised direct DSP relationships haven't materialized as fees stay steep, while AI agents and unified platforms blur the adtech map.
Jio Story: What the 2016 Welcome Offer Taught Marketers
A marketing case study on Jio's 2016 Welcome Offer, and how it reset what India expected from data and what marketers learned.
Tanurupa and Shayon launch Philosophy Brand Solutions
Former JWT and Lowe Lintas creative leaders open Philosophy Brand Solutions in Mumbai, an independent agency offering strategy, creative and production.
Jio Story: The Two Ordinary Days on Either Side of 2016
From rationed data and cyber cafe queues to unlimited 4G in every pocket, a look at the quiet everyday shift between two ordinary days.
Vivo’s Diwali film uses an unlit diya to pull a son home
Vivo India and Dentsu Creative – Webchutney launch #JoyOfHomecoming, a Diwali film about a Dubai professional pulled home by one shared ritual.
Orient Electric Takes 3-in-1 Lighting Pitch to 11 Airports
Orient Electric pairs MS Dhoni and Kusha Kapila in 'The Right Light' to sell 3-in-1 lighting via digital, OOH and 11 airport activations.
Jio Story: The Village Call, Hostel Wi-Fi and Festival Feed
From courtyard video calls to hostel streams and regional creators, one data habit is shaping India's local festival moments.
Klook’s ‘Book on Klook’ turns ticket chaos into a US push
Supersolid and Klook's in-house team launch a comedic US travel ad built around an Italian train ticket tangle and interchangeable edits.
Apple’s identity block hits publishers: Mac bid rates down 25%
Apple's Safari identity block is already hitting publisher yields, with Mac bid rates down 25%. Here's what the WebKit fallout means for ad budgets.
Data Saver to Reel Royalty: Four Habits, One Data Layer
India's data decade created four recognisable user routines. For marketers, they are a segmentation map built on behaviour, not demographics.