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Škoda Slavia campaign ‘Says It All’ gives away OOH space
Škoda Auto India and BBH India launch 'Says It All' for the new Slavia, with quirky films, redacted print ads and an OOH site…
Village Calls, Hostel Wi-Fi, Festival Feeds: One Jio Story
The decade India lived online can be read through shared screens: a village-to-city call, a hostel hotspot and a regional creator's festival feed.
ASCI Finds 60 of 60 Nutraceutical Ads Violate Its Code
ASCI reviewed 61 nutraceutical ads between July and September 2026; the 60 completed cases all violated its code on claim substantiation.
Data Saver, Midnight Binger, Hotspot Hero or Reel Royalty?
India's data decade created four recognizable characters. Here's how the Data Saver, Binger, Hotspot Hero and Reel Royalty shape modern marketing.
vivo’s Diwali Film Finds a Reason to Return Home
vivo India and Dentsu Creative-Webchutney's #JoyOfHomecoming film follows Kabir, who returns from Dubai after a familiar Diwali ritual appears on screen.
IBM picks exec behind $1bn+ partner pipeline to lead India growth
IBM has named Santosh Kumar head of growth marketing, India South Asia. He led APAC ecosystem marketing and helped build a $1bn+ partner pipeline.
Jio Story: How One Connection Hosted a Pop Culture Decade
From cricket nights around one phone to finale watch parties and wedding reels, a look back at how one connection shaped India's pop culture…
How Thums Up made toofani a brand personality
The early-2010s Thums Up ad made 'toofani' shorthand for fearless action and proved a local cola could out-macho global rivals.
Havas Media Network India adds Rajat Vij to growth team
Havas Media Network India appoints Rajat Vij as Associate Director – Growth & New Business, adding agency and digital experience to its growth team.
Fanta’s $18B strategy: consumers now hold the mic
Fanta's global VP Ibrahim Khan argues brands should fix their fundamentals, flex local expression and build worlds—not one-off ads—as consumers hold the mic.
Fashion CMOs: Communities, Not Virality, Build Loyalty
At Brandweek 2026, fashion leaders from Sephora, Béis and Gap shared how community-led trends, emotional stories and data guardrails build loyalty.
Coursera appoints Amy Weisenbach as chief marketing officer
The former New York Times CMO starts at Coursera on November 30 as the edtech platform prepares to unite Coursera and Udemy.