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InstaMoney Puts Real-Life Moments at the Heart of New Campaign
Digital lender InstaMoney shifts its messaging from transactions to need states in a new campaign featuring Somesh Sharma and Mallika Nayak.
Cycle Pure Agarbathi Taps Festive Emotions in Maharashtra
Cycle Pure Agarbathi's Agarbathi Bole campaign positions incense as a memory and emotion trigger in Maharashtra, backed by premium festive formats and wider retail…
Complan Taps Vaibhav Sooryavanshi as India ka Complan Boy
Zydus Wellness gives its legacy Complan Boy property a real-world refresh with 15-year-old cricketer Vaibhav Sooryavanshi as the face of the new campaign.
Hilti India’s REWIND Film Puts Engineers in the Frame
Hilti India marks National Engineers’ Day with REWIND, a Hindi-first brand film celebrating the ideas and decisions behind India’s infrastructure.
Flipkart adds 30 Pratilipi microdramas to its app
Pratilipi’s Double Tap Films is bringing 30 vertical microdramas to Flipkart, adding an e-commerce layer to its India distribution strategy.
Laxmi Dental’s Madhuri Dixit ads push informed crown choices
Laxmi Dental’s new films feature Madhuri Dixit urging families to replace ‘whatever’ with informed decisions about Illusion Zirconia crowns.
Complan Picks Vaibhav Sooryavanshi as India ka Complan Boy
Zydus Wellness refreshes Complan's legacy with a digital campaign built around 15-year-old cricketer Vaibhav Sooryavanshi and Thoda Plan, Thoda Complan.
Nilkamal Sleep joins Bigg Boss Telugu as associate sponsor
Nilkamal Sleep becomes official associate sponsor of Bigg Boss Telugu, placing its Bounce Foam mattresses in contestant bedrooms for 100+ days.
From Kainchi Dham Memoir to Hanuman Ansh Big-Screen Hit
Truth and Social Publication's memoir Divine Detour inspired Hanuman Ansh, showing how faith-led stories can scale from niche community to mainstream media.
Texas Judge Rules TikTok Misled Users on Child Safety Feature
A Texas judge has found TikTok violated consumer protection law by misleading users about its Restricted Mode and child content filters.
India Today TV’s Iran Exclusive: A Media Strategy Case Study
India Today TV aired a world-exclusive interview with Iran's President Masoud Pezeshkian, putting geopolitics, energy and trade in prime time.
Automattic Reinstates Matt Mullenweg as CEO After Board Clash
WordPress.com parent reverses course after a chaotic week: board vote, interim CFO, Slack turmoil and a confirmed return for founder Matt Mullenweg.