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Author: Marketing Junkies Desk
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Sound Simplify casts Orry in Hugel’s six-city India tour film
Sound Simplify casts Orry as Hugel’s assistant in a deadpan campaign film promoting his six-city, ten-day India tour, closing on MAKE THE GIRLS DANCE.
Lxme IWL Built to Shine puts earned stories first
The Lxme Indian Women's League and Capri Sports have launched a fashion-meets-football photoseries to make women footballers more visible.
Amazon Ads clocks $19.64B Q3, bets on agentic AI
Amazon Ads closed Q3 at $19.64B, up 12% YoY, and unveiled agentic AI that plans, targets and optimizes campaigns—but transparency remains the open question.
Lenovo’s Broadway-style Idea Tab film stars Abhay Varma
Lenovo has launched an Idea Tab Pro Gen 2 film with Abhay Varma, built on the 'Damn the Odds' platform and created by Kinnect.…
Sahej Grover joins Tata Technologies as brand and digital lead
Tata Technologies appoints Sahej Grover as Director – Brand, Digital & Communications to unify brand, content, analyst and media work.
Media Agencies Rework Roles as Only 9% Skip AI
At Digiday's Media Buying Summit, leaders said AI tools are everywhere but roles lag. They shared training and hiring moves—and predicted AI checkers.
AI trust, not AI volume, is marketing’s next edge
ETBrandEquity says consumer confidence in how brands use AI, not AI volume, will be marketing's next edge.
True Palate’s ₹150 cr festive rule: sell occasions, not discounts
True Palate closed FY26 at about ₹150 crore, up 19% YoY, and is planning festive packages instead of discounts. Here's its occasion-led playbook.
Licious targets $55 billion unorganised meat market
Licious is repositioning heat-and-eat brand Sizzl around creators, entertainment and experiences, chasing a $55 billion unorganised meat market.
Why Brands Get the Ick: Anthony Po on Authenticity
Anthony Po and Lauren Probyn Aouad explain why copying viral formats backfires, and how marketers can earn attention before pushing brand messages.
Salesforce’s AI Agent Found 10,000 Broken Links in Hours
Salesforce CMO Erin Oles says buyers skip the old funnel. An AI agent found 10,000 broken links in hours, saving 5,000 human hours.
Taboola puts DeeperDive on Motorola lock screens
Taboola's DeeperDive AI answer engine is coming to select moto g lock screens, making Motorola the first smartphone maker to integrate it.