Atishaya Khannaa has stepped into a newly framed India role at Hitachi Digital, taking charge of marketing campaigns, events and communications. The appointment, effective October 2026, is an internal elevation: Khannaa had been a marketing associate at the company since April 2024, giving her around two years and seven months inside the organization before taking the wider mandate.
Inside promotion, wider brief
The new title expands her earlier remit. As marketing associate she focused on marketing budget management and leadership communications; now she adds campaigns, events and communications for India to that base. Her profile describes her as a results-driven marketing and communications professional with more than four years of experience across internal communications, corporate PR, event management and client engagement. She has worked on large-scale campaigns, used social media for employee engagement, and led strategic marketing initiatives with an explicit focus on diversity, equity and inclusion. High-impact event delivery, she notes, shows her project management and stakeholder coordination skills.
Why the move matters
For B2B technology companies, the lines between internal communications, corporate reputation and customer-facing campaigns have blurred. Employees are often a brand’s first audience; events bring internal and external stakeholders into the same room; and a campaign that works internally but not externally wastes budget. Hitachi Digital’s choice to promote someone who has worked across those disciplines suggests it wants the India marketing agenda run as one integrated function rather than as separate silos.
That is a useful signal for marketing teams. When a company fills a role like this from within, it rewards operators who already understand the product, the culture and the stakeholder map. It also shortens the learning curve, which matters in a market as competitive as India’s enterprise technology and digital engineering space.
What marketers can take from the move
Khannaa’s path is a reminder that a varied early career can become a leadership profile. She began with a marketing internship at Bajaj Allianz Life in New Delhi, moved through GlobalLogic in Noida as a trainee and then senior marketing member, and joined Hitachi Digital in 2024. Each step added a different layer: insurance marketing, IT services and digital engineering; internal and external communication; budget ownership and event execution.
For marketers building their own careers, three moves stand out:
- Treat internal communications as a strategic skill, not a side task; leadership visibility often comes from explaining the company to its own people.
- Use events as proof of coordination. Running a high-impact event shows stakeholder management, budgets and delivery under pressure.
- Bring a DEI lens into campaign planning; it is increasingly part of how modern marketing briefs are evaluated.
The appointment also leaves an open question for agencies and vendors working with Hitachi Digital: the India marketing function now has one clear owner for campaigns, events and communications, which may make briefs and approvals more consistent.
Outlook
Atishaya Khannaa’s move is not a headline-grabbing external hire; it is a deliberate internal bet on a marketer who has already delivered inside the business. For our readers, the takeaway is practical: the roles that combine internal communication, PR and events are becoming the launchpad for marketing leadership in B2B tech, and the people who build those skills early tend to get the call when a wider brief opens up.
Source: Indian Television Dot Com
