The campaign
Zomato has rolled out a digital-first Diwali campaign with actor Saif Ali Khan as the face of its festive food-hamper push. The film was conceptualised in-house and is live on Zomato’s social platforms, according to ETBrandEquity.com.
The campaign promotes curated festive hampers across several formats:
- Mithai
- Assorted confectionery
- Desserts
- Chocolate hampers
The products are sourced from partner restaurants and sweet shops, which means Zomato is acting as the ordering layer rather than producing the food itself.
The source does not name an external agency or director. No formal release date is given beyond the film being live on Instagram and other social channels.
What the film says and how
The creative leans on Saif Ali Khan’s familiar pop-culture catchphrase, “Wow.” Khan receives conventional festive gifts first, and then a Zomato delivery partner brings a food hamper. The contrast makes the argument: for Diwali, a hamper from a local mithai shop, bakery or restaurant lands better than a standard gift.
Zomato’s marketing head, Sahibjeet Singh Sawhney, puts the insight plainly: “Nothing beats a hamper from a mithai shop, bakery, or restaurant for Diwali. This festive season, we’re super stoked to be collaborating with the incorrigible Saif Ali Khan to bring that truth home – in a way that only Saif can.”
The film keeps the message short and social-native. Rather than a long product rundown, it uses Khan’s reaction and the delivery moment to sell the festive range.
The response so far
The ETBrandEquity report does not yet include hard response numbers such as view counts, comment volume, shares or hamper sales. What is confirmed is distribution: the film has been released on Zomato’s Instagram and other social channels, giving it a social-first reach.
That leaves the public response to be measured through platform engagement, but the source stops short of claiming a viral figure or sales lift.
The category context
The campaign places Zomato in festive gifting rather than everyday food delivery. By sourcing from partner restaurants and sweet shops, the platform can offer local mithai, desserts and chocolates without becoming a manufacturer. The range is a seasonal extension of its marketplace model.
The in-house, digital-first release also keeps the campaign fast and built for sharing. A recognisable face, a short catchphrase and a clear product range are enough to make the festive use case visible.
What to watch next
The source names no follow-up films or extensions. The next signal will be whether Zomato shares engagement or order data, expands the hamper assortment, or builds this into a longer festive series. For now, it is a single celebrity-led social ad with a specific Diwali gifting job.
Watch the original: Zomato on YouTube
Source: ETBrandEquity.com
