Topic
Tag: Festive Marketing
58 stories
Asian Paints turns Diwali prep into a festive musical
Asian Paints and Ogilvy reframe Diwali cleaning, decorating and painting as the start of the festival, but the musical ad stays in familiar territory.
Swiggy Instamart’s Diwali ad makes a chandelier the joke
The quick-commerce brand’s in-house Diwali film swaps festive clichés for a deadpan chandelier gag to sell décor and more.
Sony LIV dates Pankaj Tripathi family film for 13 Nov
Sony LIV's Parivarik ManuRanjan, starring Pankaj Tripathi and Aditi Rao Hydari, premieres 13 November. Here's what the festive family play signals.
Spotify’s Gullak Diwali ad puts music inside chore time
Spotify’s Gullak Diwali films pair laddoos, rangoli and tangled lights with Bollywood tracks. Our review scores the familiar festive formula.
Tata Starbucks unveils Special Diwali ki Special Jagah film
Tata Starbucks' Diwali film positions its cafes as the Third Place for new relationships, personal milestones and festive celebrations.
True Palate’s ₹150 cr festive rule: sell occasions, not discounts
True Palate closed FY26 at about ₹150 crore, up 19% YoY, and is planning festive packages instead of discounts. Here's its occasion-led playbook.
Diageo India Q2 ad spend jumps 57% to ₹378 crore
Diageo India's ad and sales promotion spend rose nearly 57% YoY to ₹378 crore in Q2 FY27, lifting marketing to 11.6% of net sales…
Zomato taps Saif Ali Khan for digital-first Diwali hamper film
Zomato's in-house Diwali film stars Saif Ali Khan and uses his 'wow' hook to sell curated food hampers from partner restaurants and sweet shops.
Zomato’s WOW Diwali ad turns Saif Ali Khan into hamper critic
Zomato launches a digital-first Diwali film with Saif Ali Khan deadpanning 'WOW' at tired festive gifts until a food-led hamper arrives.
Diageo India Q2 ad spend jumps 57% to ₹378 crore
Diageo India lifted quarterly ad and promotion spend nearly 57% to ₹378 crore as festive campaigns ramped up, even as margins narrowed.
Titan Chosen Family review: gifting beyond blood ties
Titan Watches turns its 55% gift-purchase insight into a two-film Diwali campaign on friends and colleagues as chosen family. Our ad review.
vivo’s Diwali Film Finds a Reason to Return Home
vivo India and Dentsu Creative-Webchutney's #JoyOfHomecoming film follows Kabir, who returns from Dubai after a familiar Diwali ritual appears on screen.