Topic
Tag: Festive Marketing
58 stories
Pickyourtrail: 70% of Diwali Couple Bookings Are 3 Destinations
Pickyourtrail's Diwali campaign turns festive travel into couple time. Maldives, Bali and Thailand take about 70% of Diwali couple bookings.
9 Navratri days, one Diwali spot: festive decks still fail
Nine days of Navratri open multiple content windows; brands that brief regional creators late end up with dubbed ads. Here's how to plan before…
GIVA’s Heer Se Shuru Diwali campaign centres self-gifting
GIVA's Heer by GIVA launches Heer Se Shuru Diwali, a festive campaign urging women to include themselves in their gifting plans.
Macros asks men to start their Diwali glow-up 30 days early
Men’s skin fitness brand Macros launches its first Diwali digital campaign, asking men to start a two-step routine 30 days before the festival rush.
Durga Puja 2026: brands trade festive ads for purpose-led stories
From Sonagachi women co-creating an idol to inhaler checks at pandals, a look at how brands used Bengal's biggest festival for culture-led storytelling.
Luminous Solar turns Kolkata alpona into a glowing installation
Luminous Solar's Alo’r Alpona turns a Kolkata Durga Puja floor art into a solar-charged installation that glows after dark.
Durga Puja OOH ad spends rise up to 30% in 2026
Durga Puja OOH spending is up 25-30% in 2026 as brands shift to large-format billboards, pandal gates and digital screens across Kolkata.
Jio Story: One Call Travels From Village to Hostel
A single connection now carries village check-ins, hostel watch parties, regional creators and festival feeds. Here's what the habit shift means for marketers.
Diwali 2026 campaigns: gold, EVs, sweets and 40% off desks
A daily gold coin, a bumper car, family EV stories and Awfis's 40% workspace discount headline this Diwali campaign roundup.
One-third of Eveready’s sales come from East India
Marketers are treating Durga Puja, Dussehra, Diwali and Chhath as one extended consumer journey, with WeMe deploying 75,000 sq ft of festive branding.
Shiprocket Quick uses Manoj Pahwa film to sell dependable pickups
Shiprocket Quick’s new Manoj Pahwa film turns a missed courier pickup into wedding chaos to sell dependable local deliveries during the festive rush.
Tanishq sends Triptii Dimri into the cosmos with Adhyantara
Tanishq launches Adhyantara with TBWA\Lintas, starring Triptii Dimri as a cosmic explorer in a jewellery film inspired by stars, sun and moon.