Topic
Tag: Festive Marketing
58 stories
BPCL Navratri Campaign Flips Garba Prep Roles
BPCL's Navratri film turns festive prep around as a daughter gets her mother ready, putting everyday care ahead of spectacle.
Tata Tea Gold’s Durga Pujo campaign puts tea time over gifts
Tata Tea Gold rolls out Ekshathei Gold for Durga Pujo, backed by a Unomer survey: 68% of 25–40-year-olds value tea time over premium gifts.
Who will own the Indian wall? New paint challengers attack
Birla Opus, JSW Dulux and Pidilite are using manufacturing scale and dealer push to challenge Asian Paints and Berger in India's festive paint market.
AuraCam’s Navratri film gives camphor a contemporary spin
AuraCam's new digital film, Shubh Shuruat, reframes familiar Navratri camphor rituals for a modern audience and marks an auspicious start to the festival.
Sandipta Sen leads Doctors’ Choice year-long festive campaign
Doctors’ Choice has signed actress Sandipta Sen for a year-long campaign that uses colour-coded sarees to link oil variants with India’s festivals.
70% festive buys are impulse-driven; 9 in 10 research: Google
Google-Ipsos study finds 70% of festive buys are impulse-driven, even as 9 in 10 shoppers research; AI, video and two-day delivery reshape the journey.
Festive adex tops ₹60,000 cr as East gets cultural
Regional festivals in East and North-East India are reshaping festive marketing, with ₹60,000 cr-plus adex, local culture and participation-led campaigns.
Amazon Prime Video adds interactive ads with 50% purchase lift
Amazon Ads debuts Interactive Video Ads and Pause Ads on Prime Video India; early markets report over 50% higher total purchases from interactive campaigns.
XECH Bets Festive Gifting on Everyday Utility
XECH Technologies launches Gift Smart. Celebrate More., timed to Amazon and Flipkart sale days, leaning on utility-led gifting across travel, workspace and home.
Fossil ropes in Varun Dhawan and Kriti Sanon for Diwali 2026
Fossil’s Diwali 2026 film puts its gold-tone watches inside Tambola, mithai and family moments with ambassadors Varun Dhawan and Kriti Sanon.
Kalyan Jewellers Navratri Film Frames Shakti as Family Strength
Kalyan Jewellers' Navratri film follows women through diya-lit rituals, jewellery moments and garba, selling tradition instead of the showroom.
AJIO names Ahaan Panday as brand ambassador for festive push
AJIO has named actor Ahaan Panday as its new brand ambassador, debuting with the 'Festival Is Festivalling' festive campaign ahead of the All Stars…